Growth Marketer: Full-Funnel Optimization & Experiments

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 500,000 - 800,000; Full time

Job summary

Blueshift Energy Inc. is seeking a Growth Marketing Specialist in the Metro Manila area to drive customer acquisition through campaigns, landing pages, and lifecycle messaging. You will design experiments, track conversions, and optimize funnels across ads, pages, and offers to grow qualified leads.

You will collaborate with Sales to understand close rates, test new channels, and maintain a simple growth dashboard to prioritize initiatives and budget shifts based on results.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or a related field
• At least 2 years in growth, performance or acquisitions
• Proof of at least one experiment that clearly moved a business number
• Hands-on experience with Meta Ads and Google Ads
• Strong analytical skills, comfortable with funnels, cohorts and conversion rates
• Advanced spreadsheet skills; experience with Looker Studio or similar dashboards is a plus
• Familiar with landing page tools and A/B testing
• Curious and quick to learn new tools and channels
• Builds repeatable processes rather than one-off wins
• Clear communicator who can explain test results in plain language
• Start up or fast-growing company experience is an advantage

Responsibilities

• Map the full customer journey: ad, landing page, inquiry, site survey, quotation, signed deal
• Find the steps where we lose the most prospects, and prioritize what to fix first
• Plan and run a steady pipeline of growth experiments across ads, pages, offers and follow-ups
• Write a clear hypotheses, test plan and success measure for each experiment
• Manage Meta and Google campaigns as the main source of new leads
• Test new offers, such as free site assessments, financing options and savings calculators
• Improve landing page conversion through copy, layout and form changes
• Build lifecycle messages that move open deals forward and reopen lost ones
• Analyze conversion rates by channel, campaign and lead source
• Track results by lead group (cohort) so that slow-closing solar deals are measured fairly
• Share winning experiments with the team and roll them out across campaigns
• Work with Sales to understand why leads close or don't close
• Identify new channels worth testing, such as referral programs, partnership or new ad platforms
• Keep an experiment log and a simple growth dashboard
• Recommend budget shifts based on what experiments prove

Skills

Analytical skills

Funnel optimization

A/B testing

Meta Ads

Google Ads

Landing page tools

Looker Studio dashboards

Clear communicator

Process automation

Education

Bachelor's degree in Marketing, Business, Economics or related field

Tools

Meta Ads

Google Ads

Looker Studio

Job description

Blueshift Energy Inc. is seeking a Growth Marketing Specialist in the Metro Manila area to drive customer acquisition through campaigns, landing pages, and lifecycle messaging. You will design experiments, track conversions, and optimize funnels across ads, pages, and offers to grow qualified leads.

You will collaborate with Sales to understand close rates, test new channels, and maintain a simple growth dashboard to prioritize initiatives and budget shifts based on results.