Growth Automation Architect

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 350,000 - 600,000; Full time

Job summary

Blueshift Energy Inc. in the Philippines seeks a Marketing Automation Specialist to design automated workflows for lead capture, assignment and follow‑up, and to connect Meta lead forms, Google Ads, and site forms to the CRM.

The role involves lead scoring, omnichannel sequences (email, SMS, Messenger), trigger rules, and data privacy compliant messaging. Requires 2+ years of marketing automation experience with HubSpot, ActiveCampaign, Zoho, Zapier or Make, and strong documentation skills.

Qualifications

• Bachelor's degree in Marketing, Information Technology, Business or related field.
• At least 2 years building marketing automations.
• Hands-on experience with tools such as HubSpot, ActiveCampaign, Zoho, Zapier, Make or similar.
• Understands CRM data structures, fields and pipelines.
• Comfortable with integrations, webhooks, tracking pixels and UTM parameters.
• Basic knowledge of HTML; familiarity with APIs is an advantage.
• Strong systems and process thinking.
• Methodical about testing and troubleshooting.
• Writes clear documentation that others can follow.
• Familiar with Meta and Google Ads lead campaigns.
• Able to explain technical setups to non-technical colleagues.

Responsibilities

• Design and build automated workflows for lead capture, assignment and follow-up.
• Connect Meta lead forms, Google Ads and site forms to the CRM.
• Set up automatic lead assignment with instant salesperson notifications.
• Create triggers based on lead stage, behavior, location and loss reason.
• Automate email, SMS and Messenger sequences for each sales stage.
• Set up lead scoring rules to identify engaged leads.
• Create offline conversion and audience sync back to ad platforms.
• Test workflows before launch and check for errors, duplicates and broken links.
• Monitor live automations daily and fix failures quickly.
• Maintain tracking pixels, tags and UTM capture across pages and forms.
• Document every workflow with triggers, steps, owners and edit procedures.
• Support campaigns launch and measurement.
• Recommend new automations to save time or improve conversions.
• Ensure automated messages follow opt-out rules and Data Privacy Act.

Skills

Strong systems thinking

Documentation writing

Testing & troubleshooting

Cross-functional collaboration

Explain technical setups

Lead qualification understanding

Education

Bachelor's degree in Marketing, Information Technology, Business

Tools

HubSpot

ActiveCampaign

Zoho

Zapier

Make (Integromat)

Job description

Blueshift Energy Inc. in the Philippines seeks a Marketing Automation Specialist to design automated workflows for lead capture, assignment and follow‑up, and to connect Meta lead forms, Google Ads, and site forms to the CRM.

The role involves lead scoring, omnichannel sequences (email, SMS, Messenger), trigger rules, and data privacy compliant messaging. Requires 2+ years of marketing automation experience with HubSpot, ActiveCampaign, Zoho, Zapier or Make, and strong documentation skills.