Marketing Officer | Web Design and AI Content Generation

Technext; Taguig; Hybrid; PHP 400,000 - 650,000; Full time

Job summary

TechNext, a Southeast Asia Odoo partner, seeks a growth-focused marketer-seller to own demand generation, inbound content, paid campaigns, SEO, and web collaboration. You will measure leads, work directly with the CEO and sales, and target US, Singapore and EU markets.

You will craft assets, nurture emails, landing pages, case studies, and campaigns, aligning the buyer journey with sales readiness in a hybrid setup.

Qualifications

• Proven track record generating leads through digital marketing and paid ads.
• You’ve built inbound engines, not just posted content.
• You can discuss a tested conversion strategy and its outcome.
• Strong SEO knowledge across technical, on-page and content aspects.
• You can design and build landing pages independently.
• You use AI tools for images, video or copy.

Responsibilities

• Demand generation: set targets and choose channels to hit them.
• Inbound marketing: plan content calendar and nurture flows.
• Conversion marketing: optimize landing pages and forms.
• Paid media: manage budget across Google, LinkedIn, Meta.
• SEO: handle on-page, technical, and content SEO.
• Web design: collaborate on landing pages and page speed.
• Content/AI: create visuals and copy for campaigns.
• Social: manage LinkedIn presence and engagement.
• Brand: maintain consistency across markets and assets.
• Reporting: track traffic, leads, cost per lead, pipeline

Skills

Lead generation

B2B marketing

Analytics

English writing

Independent work

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Job description

About TechNext

TechNext is an official Odoo Partner. We help companies across Southeast Asia, the US and Europe get off spreadsheets and disconnected tools and onto Odoo ERP, with workflow automation and AI where it earns its place. We're a small, senior team, and we're building out our commercial side now. We're hiring a salesperson and this role at the same time.

About the Role

Almost all our leads today come from our founder's network and from referrals. We need someone to build the other half: a website that converts, content people actually search for, paid campaigns that pay for themselves, and email that keeps a slow-moving buyer interested.

You'll own all of it. You'll also be the first person here whose job is measured in leads rather than output. You'll work with our sales consultant, the delivery team and the CEO directly, with nobody in between.

Demand generation and lead generation

• Set the lead targets, and work out which channels will hit them

• Run campaigns into the US, Singapore and EU markets

• Build the path from ad to landing page to form to sales handoff, then keep improving it

• Create lead magnets that suit a big purchase decision: ERP readiness checks, ROI calculators, industry guides, webinars

• Set up lead scoring and routing so enquiries don't sit for days

• Agree with sales what counts as a qualified lead, then hold to it

Inbound marketing

• Plan and run the content calendar

• Write about the problems that push a company to start looking at ERP in the first place

• Build the gated assets and the email sequences behind them

• Set up nurture flows for buyers who aren't ready yet

• Publish enough on Odoo, automation and AI that people find us before they need us

• Grow the email list. It's the one audience we're not renting

• Give sales the context on what a lead read before they got in touch

Conversion marketing

• Track conversion at each step: visitor to lead, lead to qualified, qualified to booked call

• Test landing pages, headlines, offers and forms. Keep what works

• Find where people drop out, using analytics, heatmaps and session recordings

• Shorten forms, speed up pages, make the next step obvious

• Test the offer itself, not just the wording. A demo, an assessment and a free consultation are three different propositions

• Write down what you tested and what happened, so we're not relearning it next year

Paid media

• Run Google Ads, LinkedIn, Meta and retargeting

• Manage the budget, and decide how it splits across channels and markets

• Test creative, audiences and landing pages

• Report cost per lead, cost per qualified lead, and what each channel put into pipeline

• Turn off what isn't working, and say why

SEO

• Handle technical, on-page and content SEO

• Build a keyword plan around how people actually search for ERP, Odoo and automation

• Fix site speed, structure and internal linking

• Write the long-form pages, comparison pages and case studies that earn rankings

• Report on organic leads, not just organic traffic

Web design and development

• Design, build and maintain the website and campaign landing pages

• Handle front-end changes, layout work and page speed yourself

• Get landing pages live quickly. A campaign shouldn't wait two weeks for a page

• Keep everything on brand and working properly on mobile

• Work with the technical team on tracking, analytics and integrations

Content and AI-assisted creative

• Make the visuals, copy and video for campaigns, using AI tools to move faster

• Produce content for social, email, case studies and sales collateral

• Keep the brand voice consistent across markets

• Set up AI workflows the rest of the team can pick up and use

Social media

• Run the social accounts day to day

• Post for B2B decision-makers, mainly on LinkedIn

• Watch what's landing and adjust

• Help the CEO and the sales team build their own presence in-market

Brand and client-facing work

• Keep the brand consistent across every market and touchpoint

• Build proposals, decks and case studies alongside sales

• Produce our first proper case studies, with client sign-off

• Make assets for live client engagements when sales needs them

Reporting

• Keep a dashboard: traffic, conversion, leads, cost per lead, pipeline contribution

• Set up GA4, tag management and the CRM connection, and keep them accurate

• Report monthly on what worked and what you're changing next

• Tell us early when a channel isn't producing

What We're Looking For

The one thing we won't compromise on is a real track record of generating leads through digital marketing and paid advertising.

• You've generated leads through digital marketing and paid ads, and you can tell us how many and what they cost

• Hands-on with Google Ads, LinkedIn or Meta, managing a real budget

• You've built an inbound engine before, not just posted content

• You've run conversion tests, and can talk through one that worked and one that didn't

• Solid SEO across technical, on-page and content

• You can design and build a landing page yourself

• You use AI tools for images, video or copy

• You've marketed to clients in more than one country

• Comfortable in analytics. You can show what a channel produced

• A portfolio with both good design work and campaign results attached

• Good eye for design, typography and consistency

• Strong written English

• Organised, and fine working independently in a hybrid setup

Highly Valued

• Marketing for a tech, ERP, SaaS or B2B consulting company

• Long, considered B2B sales cycles rather than ecommerce

• Marketing automation and CRM-linked tools (Odoo, HubSpot or similar)

• Video editing or motion graphics

• Campaigns built for more than one regional market (US, SG, EU)

• Account-based marketing

• Lifecycle email, lead scoring and behavioural triggers