Marketing Automation & Lifecycle Specialist

Private Advertiser; Metro Manila; On-site; PHP 400,000 - 680,000; Full time

Job summary

Private Advertiser in Metro Manila is seeking an experienced CRM & Marketing Automation Specialist to design smarter customer journeys and automate campaigns that drive real business growth for clients and internal teams.

You’ll work across Salesforce, HubSpot, GoHighLevel, ActiveCampaign and Zoho to build journeys, manage campaigns and optimize engagement and conversions across multiple client projects.

Qualifications

• 2-3+ years' experience in digital marketing, lifecycle marketing, CRM marketing or marketing automation.
• Hands-on experience building email and SMS marketing campaigns and automation workflows.
• Strong understanding of customer journeys, lead nurturing and conversion.

Responsibilities

• Manage and optimise CRM platforms for the agency and our clients.
• Maintain accurate CRM data, pipelines, custom fields, tags and audience segmentation.
• Develop and manage marketing audiences and customer segments.
• Support CRM implementations, migrations and marketing system improvements.
• Conduct CRM audits and recommend opportunities to improve marketing performance.
• Build and maintain automated marketing workflows across email, SMS and CRM platforms.
• Develop lead nurturing, onboarding, re-engagement and retention campaigns.
• Create customer journeys based on customer behaviour, triggers and conditions.
• Build automated sequences designed to move leads through the customer journey.
• Test, troubleshoot and optimise marketing automation workflows.
• Use automation to improve lead engagement, conversion and customer retention.
• Integrate CRM and marketing platforms with third-party applications where required.
• Build automated email and SMS customer journeys.
• Assist with campaign planning, setup, scheduling and delivery.
• Support copywriting for email campaigns, SMS messages and nurture sequences.
• Develop messaging that aligns with different stages of the customer journey.
• Monitor campaign performance and recommend improvements.
• Work with the team to continually improve customer experience and campaign results.

Skills

Digital marketing

Lifecycle marketing

CRM marketing

Marketing automation

Tools

Salesforce

HubSpot

GoHighLevel

ActiveCampaign

Zoho

Job description

Build Smarter Marketing Systems. Create Better Customer Journeys. Drive Real Business Growth.

We're looking for an experienced CRM & Marketing Automation Specialist to join our growing marketing agency and play a key role in helping both our clients and our internal team create smarter, more effective marketing campaigns through automation.

In this role, you'll combine marketing strategy, customer journey development, campaign execution and automation to help businesses nurture leads, improve engagement, increase conversions and build stronger customer relationships.

If you're a marketing professional who enjoys working with CRM platforms, building campaigns, creating customer journeys and turning marketing ideas into automated experiences, we'd love to hear from you.

What You'll Be Doing

CRM & Marketing Campaign Management

• Manage and optimise CRM platforms for the agency and our clients

• Maintain accurate CRM data, pipelines, custom fields, tags and audience segmentation

• Develop and manage marketing audiences and customer segments

• Support CRM implementations, migrations and marketing system improvements

• Conduct CRM audits and recommend opportunities to improve marketing performance

Marketing Automation & Lead Nurturing

• Build and maintain automated marketing workflows across email, SMS and CRM platforms

• Develop lead nurturing, onboarding, re-engagement and retention campaigns

• Create customer journeys based on customer behaviour, triggers and conditions

• Build automated sequences designed to move leads through the customer journey

• Test, troubleshoot and optimise marketing automation workflows

• Use automation to improve lead engagement, conversion and customer retention

• Integrate CRM and marketing platforms with third-party applications where required

Campaign & Customer Journey Management

• Build automated email and SMS customer journeys

• Assist with campaign planning, setup, scheduling and delivery

• Support copywriting for email campaigns, SMS messages and nurture sequences

• Develop messaging that aligns with different stages of the customer journey

• Monitor campaign performance and recommend improvements

• Work with the team to continually improve customer experience and campaign results

Marketing Process & Automation

• Identify opportunities to automate repetitive marketing and administrative tasks

• Build workflows that improve marketing productivity and campaign efficiency

• Streamline lead management, follow-ups, reporting and customer communications

• Improve marketing processes through automation and technology

• Document marketing processes, SOPs and workflow maps

• Research and recommend marketing technologies that can improve campaign performance and business growth

Client Success

• Work directly with clients to understand their marketing, CRM and automation requirements

• Translate marketing objectives into practical campaigns, customer journeys and automation solutions

• Support client onboarding and CRM/marketing automation training

• Communicate campaign progress, results and recommendations with clients

• Deliver an exceptional client experience through proactive communication and marketing support

Reporting & Marketing Optimisation

• Monitor campaign, workflow and customer journey performance

• Track key marketing metrics including leads, engagement, conversions and customer retention

• Create reports and dashboards

• Analyse campaign results and identify opportunities for improvement

• Recommend strategies to improve lead conversion, engagement and customer experience

• Continuously test and optimise campaigns, messaging and customer journeys

About You

You'll ideally have:

• 2-3+ years' experience in digital marketing, lifecycle marketing, CRM marketing, marketing automation or a similar role

• Hands-on experience building email and SMS marketing campaigns and automation workflows

• Strong understanding of customer journeys, lead nurturing and conversion

• Experience using CRM and marketing platforms such as Salesforce, HubSpot, GoHighLevel, ActiveCampaign, Zoho or similar

• Experience with email marketing, campaign management and audience segmentation

• Strong understanding of marketing funnels and customer lifecycle strategies

• Excellent organisational and project management skills

• Strong analytical and problem-solving abilities

• Outstanding communication and stakeholder management skills

• A marketing-focused and commercially minded approach, with a passion for improving campaigns, customer experiences and business results

• A creative and strategic mindset combined with strong attention to detail

Bonus Points If You Have Experience With

• Salesforce CRM

• Salesforce Marketing Cloud

• Zapier

• Make (Integromat)

• HubSpot

• Mailchimp

• Klaviyo

• API integrations

• Marketing agency or multi-client environments

• Lead scoring, segmentation and pipeline management

• Email copywriting and customer nurture campaigns

• Marketing funnels and conversion optimisation

• Customer lifecycle marketing

• A/B testing and campaign optimisation

• Reporting and marketing analytics

Why Join Us?

You'll work with a diverse range of businesses across multiple industries while helping clients build smarter marketing systems, stronger customer journeys and more effective campaigns.

This is an opportunity to make a genuine impact by combining marketing strategy, creativity, data and automation to improve client outcomes and support the growth and scalability of the business.

Your campaigns, customer journeys, ideas and process improvements will directly contribute to better engagement, stronger lead conversion and measurable business growth.

If you're passionate about marketing, customer journeys, CRM, automation and continuous improvement, we'd love to hear from you.