Growth Marketing Manager

Medical & Business Virtual Assistants 24-7; Metro Manila; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

MBVA 24/7, Inc is seeking a Marketing Lead to shape and execute a practical, scalable strategy across social and digital channels. You will own the plan from day one, collaborating with in-house AI and web builders, and reporting to leadership on positioning.

This role focuses on building a consistent social presence, a 90-day plan, and reusable content systems, with a clear path to Head of Marketing as the business scales.

Qualifications

• 4–7 years of marketing strategy, campaigns and content ownership.
• Experience converting strategy into measurable KPIs and reporting.
• Experience with organic and paid social on Instagram, Facebook, LinkedIn.
• Lead generation and B2B outreach via email and LinkedIn.
• Familiarity with CRM and marketing automation tools (e.g., HubSpot).
• Experience coordinating SEO with technology and content.
• Hands-on experience using AI tools in daily marketing tasks.
• Strong content creation skills and on-brand judgment.

Responsibilities

• Build and execute 90-day marketing plan and overall strategy.
• Define KPIs and report on leads, cost-per-lead, pipeline, and engagement.
• Own social media across Instagram, Facebook, LinkedIn, and other platforms.
• Generate and nurture leads via email campaigns and LinkedIn outreach.
• Plan, run, and optimize paid advertising campaigns with a dedicated ad budget.
• Own CRM and marketing automation setup and keep data clean.
• Coordinate with web/tech lead on SEO and content to improve organic presence.
• Plan and follow through on multi-platform campaigns with full execution and results.
• Use AI tools for research, content drafting, campaign ideation, and production.
• Build repeatable marketing packages and content systems the business can reuse.

Skills

Marketing strategy

Social media marketing

Lead generation

CRM & marketing automation

SEO basics

AI tools usage

Content creation

Independent work

Tools

HubSpot

CRM platforms

Job description

About the role

This is a builder's role. You'll pick up where previous marketing efforts left off, sharpen the strategy, and grow it, setting the direction and running the channels and content yourself rather than inheriting a big pre-built org. A year from now, you will have grown a consistent, professional social and digital presence across Instagram, Facebook, and other relevant platforms, a working 90-day marketing plan you authored and are executing against, and a library of reusable content and campaign systems the business can keep reusing and scaling. You'll partner closely with the in-house AI and web builder, and directly with leadership on positioning. As this role grows, there is a real path to Head of Marketing, building and leading the team that comes next.

Key responsibilities

• Build and pitch your own overall marketing strategy and 90-day plan, then execute against it
• Translate strategy into tangible KPIs (leads, cost-per-lead, pipeline, engagement) and monitor and report against them on an ongoing basis
• Own social media presence end to end across Instagram, Facebook, LinkedIn, and other relevant platforms, from content calendar through publishing and engagement
• Generate and nurture leads through email campaigns and LinkedIn/B2B outreach
• Plan, run, and optimize paid advertising campaigns across Instagram, Facebook, and LinkedIn with a dedicated ad budget provided
• Own CRM and marketing automation setup (email sequences, lead tracking, campaign data) and keep it clean and running
• Coordinate with the web/tech lead on SEO and website content to improve organic search presence
• Plan, launch, and follow through on multi-platform marketing campaigns, including full execution and results
• Use AI tools and large language models as a core part of your daily workflow for research, content drafting, campaign ideation, and creative production
• Build repeatable marketing packages and content systems (templates, campaign frameworks, content libraries) the business can reuse and scale

About you

• 4-7 years running marketing strategy, campaigns, and content for a real business, with genuine ownership of the work
• Experience building overall marketing strategy for a business and translating that strategy into tangible KPIs you then monitor and report against
• Experience running both organic and paid social media marketing on Instagram, Facebook, and LinkedIn, including managing paid ad campaigns and budgets
• Experience with lead generation and B2B outreach, including email campaigns and LinkedIn-based prospecting or nurture
• Working knowledge of CRM and marketing automation tools (for example HubSpot or similar) for email sequences, lead tracking, and reporting
• Working knowledge of SEO fundamentals and how to coordinate website content and structure with a technical counterpart
• Track record of following campaigns through to completion and reporting on results
• Hands-on, everyday experience using AI tools and large language models (for example Claude, ChatGPT, Gemini, and Grok) as part of your marketing work
• Strong content creation skills, written and visual, and the judgment to know what's on-brand
• Self-directed operator who can build a plan and run with it independently

About us

MBVA 24/7, Inc started as a virtual medical staffing company, placing AI-augmented virtual medical assistants (VMAs) with small medical practices, with a Filipino-based team at the center of how we operate and grow. The broader mission is finding real business solutions at every level using artificial intelligence, applied to the pressure points that actually slow a business down, not AI for its own sake. AI is built into how the company works, and the company wants marketing to reflect both what it does today and where it's headed.

Preferred (nice to have)

• Healthcare or medical industry marketing experience, including comfort with HIPAA-conscious marketing practices.
• Experience picking back up and growing a marketing presence that had lost momentum, not just maintaining one that's already running at full speed.
• Experience marketing for a staffing, recruiting, or BPO company.
• Experience with marketing technology and business process implementation projects that involved AI.
• Content creation experience specifically using AI generation tools (image, video, or copy).
• Some programming or no-code/automation experience. Not required, but a plus.
• Familiarity with a range of major and open-source LLMs beyond the ones listed above.

Interview Requirement:

As part of the interview process, we'd like to schedule a short screen-share demo. We'll ask you to walk us through Meta Ads Manager and, if relevant, LinkedIn Campaign Manager — either a live client account (redacting names/budgets as needed) or a personal/demo account.

To be clear, we're not evaluating campaign performance or business results. We simply want to see how you navigate the platforms day-to-day, so we can get a sense of your hands-on comfort and workflow.