MARKETING OFFICER (CABUYAO)

MANDALAGAN COMMODITIES INC; Laguna; On-site; PHP 240,000 - 360,000; Full time

Job summary

Advanstar Company Inc. (ACI) is seeking a proactive Trade Marketing Officer to lead brand execution at the ground level across Cabuyao, within Laguna, Philippines.

You will translate head-office marketing directions into tangible on-the-ground results in your branch. You will drive local activations, promotions, and event sponsorships, monitor competitive activity, and manage the branch's digital and social media presence while coordinating with the Branch Manager and Regional Marketing

Qualifications

• College graduate with BSBA or related field.
• Fresh graduates are encouraged to apply.
• Proficiency in MS Office.
• Basic Canva knowledge.
• Valid driver's license.
• Strong communication and interpersonal skills.
• Willingness to fieldwork and travel within the assigned area.

Responsibilities

• Oversee marketing activities including sampling, house-to-house selling, and marketing support to bars.
• Organize and manage local events, promotions, and sponsorships.
• Initiate local events and promotional activities to drive brand presence.
• Act as point person for major events and coordinate with local partners.
• Implement and monitor head office-initiated promotions within the branch.
• Oversee introductory deals and product tie-ups.
• Manage the branch's digital and social media accounts.

Skills

Strong communication skills

Interpersonal skills

Willingness to do fieldwork & travel

Education

Bachelor's degree in BS Business Administration (BSBA) or related field

Tools

MS Office Suite (Excel, Word, PowerPoint)

Canva

Job description

About the Role

Advanstar Company Inc. (ACI) is looking for a proactive, detail-oriented Trade Marketing Officer to lead brand execution at the ground level across Cabuyao. This role sits at the intersection of marketing and market intelligence — you\'ll drive local activations and promotions, keep our brand visible where it matters (bars, outlets, and events), and track the competitive landscape to keep us a step ahead. You\'ll report to the Branch Manager and Regional Marketing Supervisor, turning head-office marketing direction into on-the-ground results within your branch.

Key Responsibilities

Marketing & Brand Activation

• Oversee marketing activities including sampling, house-to-house selling, and marketing support to bars


• Organize and manage local events, promotions, and sponsorships


• Initiate local events and promotional activities to drive brand presence


• Act as point person for major events and coordinate with local partners


• Implement and monitor head office-initiated promotions within the branch


• Oversee introductory deals and product tie-ups

Digital & Social Media

• Manage the branch\'s digital and social media accounts

Market Intelligence & Reporting

• Produce monthly reports on competitor activities


• Monitor price differences in the market


• Monitor national and local advertising spots


• Produce monthly reports on advertising materials


• Monitor and report on out-of-home advertising and rental statuses

Trade & Merchandising

• Evaluate and monitor listings, display allowances, and merchandiser activities


• Ensure upkeep of marketing materials and equipment


• Coordinate with suppliers for marketing materials

Budget & Team Coordination

• Monitor and manage the branch\'s marketing budget and expenditures


• Collaborate with the sales team on inventory and scheduled activities


• Coordinate with the local marketing team to ensure smooth execution of activities

Qualifications

• College graduate, preferably BS Business Administration (BSBA) or related field


• Fresh graduates are highly encouraged to apply


• Intermediate proficiency in MS Office (Excel, Word, PowerPoint)


• Basic knowledge of Canva


• Basic social media management skillsValid driver\'s license


• Strong communication and interpersonal skills


• Willingness to do fieldwork and travel within the assigned area