Marketing Officer

RETAIL DYNAMICS INDUSTRIES INC.; Taguig; Hybrid; PHP 350,000 - 550,000; Full time

Job summary

RETAIL DYNAMICS INDUSTRIES INC. in Taguig City seeks a Marketing Officer to develop and execute strategies that drive brand awareness, customer acquisition, and revenue growth.

The role involves collaborating with sales and product teams, managing campaigns across digital and traditional channels, and analyzing performance to optimize results. Based in BGC Taguig City, Monday–Friday; 8am-6pm.

Qualifications

• Proven track record of success in creating and implementing comprehensive marketing strategies.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with overall business objectives.
• Conduct market research to identify trends, competitor activities, and opportunities for innovation.
• Define the brand message, tone of voice, and positioning to communicate with the target audience.
• Oversee planning, development, and execution of integrated marketing campaigns across channels (digital, social, email, traditional).
• Collaborate with Multimedia Designers to ensure marketing collateral aligns with brand messaging.

Job description

The Marketing Officer will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.

This position requires a marketing professional with a proven track record of success in creating and implementing comprehensive marketing strategies.

JOB DESCRIPTION:

1. Strategic Planning:

• Develop and execute comprehensive marketing strategies aligned with overall business objectives.
• Conduct market research to identify trends, competitor activities, and opportunities for innovation.
• Define the brand message, tone of voice, and positioning to effectively communicate with the target audience.

2. Campaign Planning and Execution:

• Oversee the planning, development, and execution of integrated marketing campaigns across various channels, including digital, social media, email, and traditional marketing.
• Collaborate with Multimedia Designers to ensure marketing collateral and content align with brand messaging and guidelines.

3. Brand Management:

• Uphold and strengthen the company's brand identity across all marketing efforts.
• Ensure consistency in messaging and visual elements in all marketing materials.

4. Cross-Functional Collaboration:

• Work closely with sales, product development, and other departments to align marketing strategies with overall business goals.
• Collaborate with external agencies and partners to enhance marketing effectiveness.

5. Data Analysis and Reporting:

• Utilize analytics tools to measure the effectiveness of marketing campaigns and initiatives.
• Generate regular reports to assess key performance indicators (KPIs) and adjust strategies accordingly.

6. Budget Management:

• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Monitor expenses and provide regular financial reports to senior leadership.

7.Market Analysis and Reporting:

• Conduct market analysis and competitor research to identify opportunities and threats.
• Prepare regular reports on brand performance, campaign effectiveness, and customer engagement metrics.

8.Partnerships and Collaborations:

• Identify and establish partnerships with influencers, brands, and organizations to expand the brand's reach.
• Negotiate and manage collaborations to create mutually beneficial marketing initiatives.

Will be based in our BGC Taguig City office
Monday-Friday; 8am-6pm
Will be reporting directly to the VP for brands