Marketing Officer

AC BEAUTIFUL ISLAND REALTY DEVELOPMENT CORP.; Philippines; On-site; PHP 420,000 - 780,000; Full time

Job summary

AC BEAUTIFUL ISLAND REALTY DEVELOPMENT CORP. seeks a Marketing Officer to lead marketing, positioning, and leasing support for its retail and commercial portfolio. You will drive campaigns, activations, and asset marketing with hands-on on-site execution.

The ideal candidate blends analytical strategy with practical field work, translating financial metrics into compelling collateral and ROI-focused campaigns for national and regional brands.

Qualifications

• Experience in B2B marketing, corporate real estate marketing, or shopping mall marketing.
• Strong understanding of commercial real estate concepts and basic property financials.

Responsibilities

• Execute on-site marketing campaigns and activations with vendors.
• Develop and deploy B2B campaigns for investors, tenants and brands.
• Create leasing collateral and digital proposals for pitches.
• Translate NOI, cap rates and demographics into marketing materials.
• Analyze market trends, foot traffic, and competitor activity.
• Coordinate placemaking events and asset activations to drive foot traffic.
• Manage online property profiles and digital communications.
• Oversee budgets and relationships with agencies and vendors.

Skills

Execution & Drive

Data Translation

Business Writing

Software & Tech Savvy

Confident Communication

Education

Bachelor's degree in Marketing, Communications, Business Administration, Economics

Tools

Microsoft CRM

Oracle NetSuite

Canva

Adobe Creative Suite

Job description

About the Organization

The company is a leading commercial real estate firm managing a premier portfolio of retail developments and complex commercial assets. Dedicated to maximizing property value and driving economic growth, the organization focuses on data-driven asset management, strategic tenant mixes, and high-impact B2B marketing.

Role Overview

The organization is seeking a strategically minded, hands-on Marketing Officer to drive the marketing, positioning, and leasing support for its retail and complex commercial real estate portfolio. This role will focus and articulates on the property value through business metrics—focusing on ROI, tenant mix optimization, foot traffic analytics, and financial performance.

This position requires a professional who pairs strong analytical strategy with active, on-site execution and hands-on legwork to bring marketing campaigns and asset activations to life.

Core Responsibilities

• Campaign Implementation & On-Site Legwork: Executes the physical rollout of all marketing campaigns, including on-site setup, coordination with vendors, installation of property signage, and hands-on management of complex retail activations.
• B2B Campaign Management: Develops and deploys strategic marketing campaigns to attract institutional investors, corporate tenants, and franchise retail brands.
• Leasing Collateral Development - Develosp High-Impact Leasing Materials: Design and write compelling pitch decks, investment brochures (OMs), and digital proposals used to pitch the property to premier corporate and retail tenants.
• Translates Financial Data into Sales Tools: Package complex property metrics—including profit projections (Net Operating Income-NOI), return on investment (Cap Rates), and local demographics—into clear, visually striking marketing collateral that proves the development's financial value.
• Market Intelligence & Analytics: Tracks, analyzes, and presents market trends, foot traffic data, consumer spending patterns, and competitor trade areas to prove property viability to prospects.
• Asset & Events Activation: Coordinates and physically manages placemaking initiatives, grand openings, tenant pop-ups, and B2B/B2C events to drive foot traffic and increase asset value.
• Drive Commercial Inquiries Online: Manages and optimizes company’s commercial property profiles across localized real estate platforms and professional networks (like LinkedIn). Will serve as the digital voice for The Infinity—ensuring available retail strips (like The Shoppes) and master-planned corporate spaces remain top-of-mind for national and regional brands.
• Vendor & Budget Management: Manages third-party agency relationships (graphic designers, videographers, PR/media firms) and maintains strict control over asset-specific marketing budgets.
• Performs other marketing-related duties as assigned by management.

Job Specification (Candidate's Profile)

Experience & Background

• Proven Track Record: Minimum of 3-5 years of experience in B2B marketing, corporate real estate marketing, or shopping mall marketing.
• Commercial Knowledge: Strong foundational understanding of commercial real estate concepts, including triple net leases, absorption rates, tenant mix strategies, and basic property financials.

Skills & Competencies

• Execution & Drive: Demonstrates high energy and endurance for the heavy operational legwork, field coordination, and physical setups required for successful site activations.
• Data Translation: Ability to take complex data—like foot traffic numbers, map layouts, and neighborhood demographics—and turn it into clear, convincing stories that sell.
• Business Writing: Excellent writing skills to draft professional business proposals, press releases, and executive summaries.
• Software & Tech Savvy: Comfortable using regional real estate listing tools, map software, and creative platforms like Canva, Adobe, and CRM systems (Microsoft, Oracle NetSuite, etc)
• Confident Communication: Ability to pitch and present marketing ideas clearly and professionally to landlords, executives, and company leaders.

Education & Qualifications

• Degree: Graduate of a Bachelor's degree in Marketing, Communications, Business Administration, Economics, or a closely related field.