Marketing Officer

Q2 HR Solutions; Urdaneta; On-site; PHP 300,000 - 420,000; Full time

Job summary

Q2 HR Solutions is seeking a Marketing Officer to plan and implement marketing strategies, promote products and services, and coordinate campaigns across channels. The role includes managing social media, conducting market research, and assisting in brand development to support business objectives.

The candidate should have strong communication skills, be proficient in Microsoft Office and social media platforms, and be willing to work on-site with travel as needed.

Qualifications

• Bachelor's degree required or equivalent in Marketing/Business Communications.
• 3–5 years of relevant marketing experience preferred.
• Strong communication and interpersonal skills.
• Proficient in MS Office and social media marketing platforms.
• Creative, organized, and able to manage multiple projects.

Responsibilities

• Plan and implement marketing strategies for products and services.
• Coordinate and manage marketing campaigns and events.
• Oversee social media and digital marketing activities.
• Conduct market research and support brand development.
• Coordinate with branches/partners for co-promotions and events.

Skills

Excellent communication

Social media marketing

Digital marketing

Project management

Content creation

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Microsoft Office

Social media platforms

Job description

Job Description:

The Marketing Officer will be responsible for planning and implementing marketingstrategies, promoting the company's products and services, coordinating marketingcampaigns, managing social media and digital marketing activities, conducting marketresearch, and assisting in brand development to achieve the company's business objectives.

SPECIFIC TECHNICAL COMPETENCES

1. Implementing Approved Advertising Campaigns

The key steps involve developing promotional concepts, securing budget approval,collaborating with ad agencies to create and review materials, ensuring correct adplacement, and maintaining relationships with media agencies through regular visits.

2. Facilitating the Implementation of Annual Marketing Calendar

The process involves planning a year-round events calendar, developing promotionalmaterials, marketing events in advance, coordinating with departments and tenants,assigning tasks, and analyzing event success through consumer feedback, costs, andfoot traffic.

3. Participating in the Implementation of Brand Building Initiatives

The role involves installing advertising signage strategically to boost revenue,managing the company's website to reflect the brand and engage visitors,developing and maintaining promotional materials aligned with brand standards,and handling public relations and corporate communications to ensure consistent brand messaging.

4. Overseeing Implementation of Visual Merchandising Strategy

Review and recommend design concepts, oversee display setup, and ensurecompliance with brand standards.

5. Liaising with Pawnshop Branches/Tenants in Promoting Marketing Partnership

Liaise with Pawnshop Branches tenants and partners to promote marketinginitiatives, coordinate co-promotions, manage communications, and participate inrelevant meetings to support marketing events.

6. Implementing Market Research and Studies

Conduct market research on competitors and consumer trends to develop effectivemarketing strategies. Evaluate current strategies based on objectives and marketfactors, and recommend improvements.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• At least Three (3) – Five (5) year of relevant marketing experience is preferred.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office and social media marketing platforms.
• Creative, organized, and capable of managing multiple projects.
• Willing to work on-site and travel when necessary.