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GO GRID SOLAR COMPANY is seeking a marketing professional to develop campaigns, nurture leads, manage digital channels, and support sales with proposals and CRM data. You will create solar-focused content, coordinate events, and help position products within growing renewable energy markets.
The role emphasizes collaboration with sales, market research, and digital marketing activities across channels to drive awareness and engagement in the local solar market.
Develop and implement marketing campaigns to promote solar products and services.
Generate and nurture leads through digital and traditional marketing channels.
Coordinate marketing activities that increase brand awareness and customer engagement.
Assist in developing promotional materials, brochures, presentations, and sales support tools.
Track campaign performance and prepare marketing reports.
Manage and update the company's website and social media platforms.
Create engaging content related to solar energy, sustainability, and energy savings.
Support email marketing campaigns and customer outreach initiatives.
Assist with search engine optimization (SEO) and online advertising campaigns.
Monitor online reviews and customer feedback.
Conduct research on solar industry trends, competitors, and customer needs.
Identify target markets and new business opportunities.
Gather customer insights to improve marketing strategies and product positioning.
Coordinate participation in trade shows, renewable energy expos, and community events.
Assist in organizing solar awareness campaigns and educational seminars.
Build relationships with local businesses, homeowners' associations, and industry partners.
Work closely with the sales team to develop lead-generation strategies.
Assist in preparing proposals, presentations, and customer communication materials.
Help maintain customer relationship management (CRM) records and marketing databases.
Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field.
1–3 years of experience in marketing, digital marketing, or business development preferred.
Experience in the renewable energy, solar, electrical, construction, or sustainability sectors is an advantage.
Basic understanding of solar photovoltaic (PV) systems and renewable energy concepts.
Knowledge of solar energy benefits, net metering, energy savings, and sustainability initiatives. (preferred but not required)
Familiarity with residential and commercial solar market trends is preferred.
Ability to communicate solar products and services clearly to prospective customers.
Strong written and verbal communication skills.
Social media management and content creation experience.
Knowledge of digital marketing tools, analytics platforms, and CRM systems.
Graphic design skills (Canva, Adobe Creative Suite, or similar tools) are a plus.
Strong organizational and project management abilities.
Ability to analyze campaign performance and make data-driven recommendations.
Creative thinking and problem-solving skills.
Proficiency in Microsoft Office and Google Workspace applications.
Passion for renewable energy and environmental sustainability.
Self-motivated and proactive.
Strong interpersonal and relationship-building skills.
Ability to work independently and as part of a team.
Professional, customer-focused attitude.
Competitive salary and performance incentives.
Professional development and solar industry training.
Career growth opportunities within the renewable energy sector.
Health benefits (once regularized).