Marketing Specialist

Sunpower Partners Corporation; Parañaque; On-site; PHP 420,000 - 660,000; Full time

Job summary

Sunpower Partners Corporation is seeking a Marketing Specialist in the Philippines to plan, implement, and coordinate marketing initiatives that strengthen the company’s brand presence in the renewable energy market. The role encompasses campaigns, digital marketing, content creation, and events to drive leads and growth.

You will collaborate with Engineering, Sales, and Operations to ensure technical accuracy of materials, manage budgets, and engage stakeholders across social media and industry

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications or related field.

Responsibilities

• Develop and execute marketing campaigns to increase brand awareness and generate qualified leads.
• Coordinate product promotions, service campaigns, and customer engagement programs.
• Monitor campaign performance and report ROI.
• Manage company website and social media channels.
• Create content for brochures, newsletters, and product information sheets.
• Plan and coordinate events, exhibitions, and webinars.
• Support lead follow-up and sales communications.
• Conduct market research and provide recommendations for business planning.

Skills

Digital marketing

Content creation

Market research

Event planning

Microsoft Office

CRM tooling

Canva

Adobe Photoshop

Education

Bachelor’s Degree in Marketing or related field

Tools

Microsoft Office

CRM software

Canva

Adobe Photoshop

Job description

Job Summary

The Marketing Specialist will be responsible for planning, implementing, and coordinating marketing initiatives that strengthen Sunpower Partners Corporation’s brand presence and support business growth in the Philippine renewable energy market.

Key Responsibilities

1. Marketing Campaigns

• Develop and execute marketing campaigns to increase brand awareness and generate qualified leads.

• Coordinate product promotions, service campaigns, customer engagement programs, and other marketing initiatives.

• Monitor campaign performance and prepare reports on marketing results and ROI.

• Ensure all marketing materials are consistent with Sunpower Partners Corporation’s branding and communication standards.

2. Digital Marketing

• Manage and maintain the company website, social media accounts, and other digital platforms.

• Create, schedule, and publish engaging content on Facebook, LinkedIn, and other relevant platforms.

• Support SEO, online advertising, and other digital marketing initiatives.

• Monitor website traffic, social media engagement, leads, and conversion performance.

• Develop strategies to improve the company’s online presence and customer engagement.

3. Content & Marketing Materials

• Develop brochures, presentations, newsletters, case studies, project profiles, product information sheets, videos, and other marketing materials.

• Create content highlighting the company’s solar solutions, projects, services, and technical expertise.

• Coordinate with the Engineering, Sales, and Operations teams to ensure technical accuracy of marketing content.

• Coordinate with external designers, suppliers, and other service providers for content production.

• Ensure all marketing communications are accurate, professional, and consistent with the company’s brand.

4. Events, Exhibitions & Trade Shows

• Plan and coordinate exhibitions, trade shows, conferences, seminars, webinars, roadshows, and customer events.

• Coordinate with event organizers, suppliers, partners, and other stakeholders.

• Manage event requirements, including logistics, registration, promotional materials, booths, and customer engagement activities.

• Support the Sales and Engineering teams during events and client activities.

• Conduct post-event evaluation and prepare reports on event performance and leads generated.

5. Lead Generation & Sales Support

• Work closely with the Sales and Business Development teams to generate and nurture qualified leads.

• Develop marketing campaigns and activities that support customer acquisition and sales conversion.

• Maintain and update marketing databases and customer information.

• Assist in preparing sales presentations, proposals, promotional materials, and customer communications.

• Support lead follow-up and customer engagement activities.

6. Market Research & Competitive Analysis

• Conduct research on market trends, customer preferences, industry developments, and competitor activities.

• Monitor developments in the solar, renewable energy, power, and energy storage industries.

• Gather and analyze market intelligence to support business planning and decision-making.

• Identify potential market opportunities and emerging customer segments.

• Prepare market research reports and recommendations for management.

7. Brand Management

• Strengthen and promote the Sunpower Partners Corporation brand in the Philippine market.

• Ensure consistency of branding and messaging across all marketing channels and materials.

• Develop initiatives that improve brand awareness, customer engagement, and market presence.

• Maintain a professional and consistent company image across digital and offline platforms.

8. Budget & Vendor Management

• Assist in preparing and monitoring marketing budgets and expenses.

• Coordinate with marketing agencies, designers, printers, event organizers, and other suppliers.

• Request and evaluate quotations to ensure cost-effective marketing activities.

• Monitor vendor deliverables and ensure quality and timely completion of projects.

• Maintain proper documentation of marketing expenses and activities.

Qualifications

Education

• Bachelor’s Degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field.

Experience

• At least 3 years of relevant marketing experience.

• B2B marketing experience is highly preferred.

• Experience in renewable energy, solar, power, engineering, technology, or industrial sectors is an advantage.

• Experience in organizing corporate events, trade shows, seminars, and customer engagement activities is preferred.

Technical Skills

• Digital marketing and social media management.

• Content creation and marketing communications.

• Market research and data analysis.

• Event planning and coordination.

• Proficiency in Microsoft Office (Word, Excel, and PowerPoint).

• Experience with CRM and marketing automation tools is an advantage.

• Knowledge of Canva, Adobe Photoshop, or similar graphic design tools is preferred.

Key Competencies

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Creative, proactive, and results-oriented.

• Strong attention to detail and accuracy.

• Ability to manage multiple projects and meet deadlines.

• Ability to work independently and collaboratively with different departments.

• Strong interpersonal, communication, coordination, and stakeholder management skills.

• Willingness to learn and develop knowledge of the solar and renewable energy industry.