Marketing officer

Kaycee Enterprises, Inc.; Makati; On-site; PHP 350,000 - 520,000; Full time

Job summary

Kaycee Enterprises, Inc. in Makati, Philippines, seeks a Marketing Officer to develop and execute marketing strategies that boost brand awareness and sales across physical stores and e-commerce platforms.

You will manage brands, coordinate campaigns, and monitor market trends to drive business growth, including influencer coordination, photoshoots, and performance reporting. Strong communication and coordination skills are essential for success.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Relevant experience in marketing, promotions, brand management, or a related role
• Knowledge and experience in e-commerce platforms and online selling
• Knowledge of digital marketing, social media marketing, and online promotional strategies
• Proficient in Microsoft Office applications, particularly Excel, Word, and PowerPoint

Responsibilities

• Develop and implement marketing strategies and promotional activities to increase brand awareness and sales
• Plan, coordinate, execute, and monitor marketing campaigns, promotions, and special offers
• Manage and strengthen the company's brands and ensure consistent branding across physical stores and online platforms
• Manage and monitor e-commerce platforms and online selling activities, including product listings, pricing, promotions, and sales performance
• Develop and coordinate digital marketing campaigns through social media and other online channels
• Arrange and coordinate product photoshoots, including preparation of products, styling, and coordination with photographers, models, or other relevant partners
• Identify, evaluate, and coordinate with suitable influencers, models, graphic artists, and other potential brand partners for product promotions and marketing campaigns
• Conduct regular store visits to monitor brand visibility, product displays, promotional activities, and competitor strategies
• Monitor market trends, customer preferences, and competitor activities and recommend appropriate marketing strategies
• Monitor the effectiveness of promotions and prepare reports on campaign and sales performance

Skills

Marketing strategy

Brand management

Digital marketing

Social media

Communication

Coordination

Organization

Independent work

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Job description

About the role

The Marketing Officer develops and implements marketing strategies and promotional activities to increase brand awareness and sales across physical stores and e-commerce platforms. This role involves managing the company's brands, coordinating marketing campaigns, and monitoring market trends to drive business growth.

Key responsibilities

• Develop and implement marketing strategies and promotional activities to increase brand awareness and sales

• Plan, coordinate, execute, and monitor marketing campaigns, promotions, and special offers

• Manage and strengthen the company's brands and ensure consistent branding across physical stores and online platforms

• Manage and monitor e-commerce platforms and online selling activities, including product listings, pricing, promotions, and sales performance

• Develop and coordinate digital marketing campaigns through social media and other online channels

• Arrange and coordinate product photoshoots, including preparation of products, styling, and coordination with photographers, models, or other relevant partners

• Identify, evaluate, and coordinate with suitable influencers, models, graphic artists, and other potential brand partners for product promotions and marketing campaigns

• Conduct regular store visits to monitor brand visibility, product displays, promotional activities, and competitor strategies

• Monitor market trends, customer preferences, and competitor activities and recommend appropriate marketing strategies

• Monitor the effectiveness of promotions and prepare reports on campaign and sales performance

About you

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

• Relevant experience in marketing, promotions, brand management, or a related role

• Knowledge and experience in e-commerce platforms and online selling

• Knowledge of digital marketing, social media marketing, and online promotional strategies

• Proficient in Microsoft Office applications, particularly Excel, Word, and PowerPoint

• Excellent communication, presentation, and interpersonal skills

• Strong coordination skills and ability to work with stores, suppliers, contractors, and other business partners

• Strong organizational, problem-solving, and multitasking skills

• Results-oriented, proactive, and able to work independently

• Willing to conduct fieldwork, store visits, and promotional activities when needed