Sales and Marketing Officer

Dempsey Resource Management Inc.; Pasig; On-site; PHP 446,400 - 669,600; Full time

Job summary

A recruitment firm in Metro Manila is seeking a Marketing Officer to manage brand guidelines, conduct market research, and oversee pricing strategies. Candidates should have a Bachelor’s degree and 3-5 years of relevant experience. Strong data analysis skills and familiarity with eCommerce platforms are essential. The position involves enhancing customer satisfaction and coordinating marketing campaigns across various media.

Qualifications

• At least 3-5 years work experience as Marketing Officer or similar role.
• Strong data analysis skills to assess product performance.
• Ability to interpret sales data and performance metrics.

Responsibilities

• Create and apply brand guidelines in all company materials.
• Help the company reach its market share and growth goals.
• Do market research to find new opportunities for promotion.

Skills

Data analysis

Communication

Project management

Customer relationship management (CRM)

Understanding customer needs

Education

Bachelor’s degree in Marketing or related field

Tools

eCommerce platforms (Shopify, Magento, WooCommerce, BigCommerce)

Digital marketing tools

Job description

Responsibilities

• Create and apply brand guidelines in all company materials.
• Help the company reach its market share and growth goals.
• Do market research to find new opportunities for promotion and expansion.
• Understand customer needs and help launch competitive products.
• Make sure the right products are available to meet market demand.
• Coordinate with suppliers and manufacturers for product needs.
• Set and manage pricing strategies for products and services.
• Handle customer satisfaction programs to build trust and loyalty.
• Plan and run promotions, advertisements, and campaigns using different media (e.g., social media, print).

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or any related field.
• At least three (3) to five (5) years’ work experience as Marketing Officer or similar role.
• Strong data analysis skills to assess product performance and identify improvement areas.
• Ability to interpret sales data, traffic, and other performance metrics.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Experience in leading cross-functional teams and managing the product development lifecycle.
• Excellent communication skills to work with various teams and external partners.
• Ability to present data and strategies clearly to stakeholders.
• Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce).
• Understanding of digital marketing tools, SEO, and customer relationship management (CRM) systems.
• A keen understanding of customer needs, behaviors, and preferences.
• Ability to think from the customer's perspective to improve product offerings and experiences.
• Basic knowledge of HTML, CSS, or JavaScript can be a plus for collaborating with development teams.
• Understanding of backend processes related to eCommerce (inventory, order management, etc.).