MARKETING OFFICER

RG Group Management Corporation; Parañaque; On-site; PHP 335,000 - 614,000; Full time

Job summary

RG Group Management Corporation is seeking a Marketing Officer to develop and execute strategic plans, expand the buyer network, and boost sales performance. The role requires independent, creative leadership to drive growth across wholesale operations.

You will lead digital campaigns, manage social platforms, and coordinate with Sales and Operations to align efforts with targets and inventory goals. Travel for implementation may be required.

Qualifications

• Bachelor's degree in Marketing, Business, Administration, Communications, or related field.
• A minimum of 2–3 years in marketing, promotions, or brand management.
• Proven ability to plan and execute campaigns that drive measurable growth.
• Strong knowledge of digital marketing, SEO, paid ads, influencer marketing, and content development.
• Experience in customer acquisition, loyalty programs, and brand-building campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects, meet deadlines, and work independently.
• Advanced skills in social media strategy, ad management, and performance analytics.

Responsibilities

• Develop and execute strategic marketing plans to strengthen brand and expand buyer networks.
• Lead creative campaigns and promotions to highlight products and drive customer flow.
• Manage digital marketing presence across Facebook, TikTok, and other platforms.
• Plan and optimize paid ad campaigns for visibility, lead generation, and conversions.
• Conduct market analysis to identify opportunities and trends in customer behavior.
• Coordinate with Sales, Operations, and Management to align marketing with targets and inventory.
• Propose seasonal promotions and brand-building campaigns for key buyer segments.
• Lead creation of marketing materials: graphics, videos, posters, displays.
• Track campaign performance and adjust strategies for continuous improvement.
• Build relationships with local communities, influencers, and media contacts.

Skills

Digital marketing

SEO

Paid ads

Influencer marketing

Content development

Communication

Presentation

Interpersonal skills

Social media strategy

Ad management

Performance analytics

Customer acquisition

Loyalty programs

Brand-building campaigns

Project management

Organizational skills

Analytical mindset

Travel readiness

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Job description

About the role

The Marketing Officer is responsible for developing and executing strategic marketing plans that strengthen the company's brand presence, expand its buyer network, and increase sales performance. This role requires a highly skilled and independent marketer who can think strategically, plan campaigns from concept to execution, and analyze results to drive continuous improvement. The position demands creativity, leadership, and strong business understanding to support the overall growth of the wholesale operations.

Key responsibilities

• Develop and implement comprehensive marketing strategies to expand buyer networks and build brand recognition

• Conceptualize and lead creative campaigns and promotions that effectively highlight products and attract consistent customer flow

• Manage the company's digital marketing presence (Facebook, TikTok, and other platforms), ensuring consistent and engaging content

• Plan and monitor paid ad campaigns to maximize visibility, lead generation, and buyer conversion

• Conduct market analysis to identify new business opportunities and customer behavior trends

• Coordinate with Sales, Operations, and Management to align marketing efforts with actual sales targets and inventory goals

• Propose and execute seasonal, clearance, and brand-building promotions tailored to key buyer segments

• Lead the preparation of marketing materials, including digital graphics, videos, posters, and event displays

• Track campaign performance through data reports and recommend adjustments for continuous improvement

• Build and maintain relationships with local communities, influencers, and media contacts to strengthen marketing networks

About you

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

• At least 2–3 years of solid experience in marketing, promotions, or brand management

• Proven expertise in planning and executing marketing campaigns that drive measurable business growth

• Strong knowledge of digital marketing, SEO, paid ads, influencer marketing, and content development

• Background in customer acquisition, loyalty programs, and brand-building campaigns

• Excellent communication, presentation, and interpersonal skills

• Ability to manage multiple projects simultaneously, meet deadlines, and work independently

• Advanced skills in social media strategy, ad management, and performance analytics

• Highly organized, analytical, and results-driven mindset

• Willing to travel or visit client locations for marketing implementation and business development activities