Marketing Manager (Motorcycle)

Private Advertiser; Manila; On-site; PHP 600,000 - 950,000; Full time

Job summary

Private Advertiser in Manila is seeking a Marketing Manager to lead the marketing function and drive growth across digital and traditional channels.

You will develop and execute campaigns, manage budgets, and analyze performance to improve ROI. Collaboration with sales, product, and service teams will be essential to align initiatives with business goals.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Design and execute integrated marketing campaigns across digital, print, social media, and other channels.
• Measure and optimize campaign performance to maximize ROI.
• Oversee the production of marketing materials, such as brochures, emails, and advertisements.
• Lead and mentor the marketing team to achieve goals and deliver high-quality work.
• Assign tasks and ensure timely completion of projects.
• Maintain consistent branding across all marketing and communications channels.
• Monitor brand reputation and ensure alignment with company values.
• Manage the company's online presence, including website, social media, and email marketing.
• Oversee SEO, SEM, PPC, and analytics to improve online visibility and lead generation.
• Work closely with sales, product, and customer service teams to align marketing strategies with business objectives.
• Collaborate with external agencies, vendors, and partners when necessary.
• Track marketing performance using KPIs and metrics.
• Prepare and present reports on campaign results, market trends, and ROI to senior management.

Skills

Strategic thinking

Leadership

Digital marketing

Campaign management

Analytics

Tools

SEO/SEM

PPC

Analytics

Job description

Strategy Development

• Develop and implement comprehensive marketing strategies aligned with company goals.
• Conduct market research to identify trends, target audiences, and competitive positioning.
• Create annual marketing plans and budgets.

Campaign Management

• Design and execute integrated marketing campaigns across digital, print, social media, and other channels.
• Measure and optimize campaign performance to maximize ROI.
• Oversee the production of marketing materials, such as brochures, emails, and advertisements.

Team Leadership

• Lead and mentor the marketing team to achieve goals and deliver high-quality work.
• Assign tasks and ensure timely completion of projects.

Brand Management

• Maintain consistent branding across all marketing and communications channels.
• Monitor brand reputation and ensure alignment with company values.

Digital Marketing

• Manage the company's online presence, including website, social media, and email marketing.
• Oversee SEO, SEM, PPC, and analytics to improve online visibility and lead generation.

Collaboration

• Work closely with sales, product, and customer service teams to align marketing strategies with business objectives.
• Collaborate with external agencies, vendors, and partners when necessary.

Analytics and Reporting

• Track marketing performance using KPIs and metrics.
• Prepare and present reports on campaign results, market trends, and ROI to senior management.