Content Management Officer (BDO Life)

BDO Unibank; Makati; On-site; PHP 900,000 - 1,100,000; Full time

Job summary

BDO Unibank is seeking a Marketing Communications Specialist to support internal and external communications for the head office, bancassurance, and related teams. You will develop content, design end-to-end plans, and ensure branding guidelines are followed across channels.

You will collaborate with Product Management, Actuarial, Alternative Marketing & Sales, Corporate Solutions and HR to create product communications for group life plans and to promote FA careers, with onsite work in Makati

Qualifications

• Bachelor's degree in business management, marketing, financial services, or related discipline.
• At least 23 years of relevant work experience in sales or service organizations handling marketing, communications, journalism, or advertising, preferably in life insurance.
• Background in marketing communications, journalism, advertising, or digital marketing.
• Functional knowledge using Adobe applications (Photoshop, Illustrator, InDesign, Premier) or other graphics software.
• Excellent oral and written communication skills.
• Team player, flexible and able to work under minimal supervision.
• Willing to work onsite in Makati or Ortigas.

Responsibilities

• Develop and launch a full-year product communications plan across channels to generate awareness and engagement for the company’s group life products.
• Coordinate with BDO Group Units to promote initiatives where insurance is bundled with existing products and services.
• Create and update internal and external communications materials ensuring brand guidelines are applied.
• Produce product spiels and templates to support business development and client presentations.

Skills

Marketing communications

Content development

Excellent communication

Team player

Willing to work onsite

Education

Bachelor's degree

Tools

Adobe Creative Suite

Job description

The position is primarily responsible in providing marketing communications support for the company's head office employees, bancassurance distribution channel, alternative marketing & sales team, and corresponding bank units, as applicable. This includes: 1) Developing content appropriate to the channel and market being served. 2) Developing an end to end communication plan to ensure that relevant messages are communicated effectively ang optimally across appropriate communication channels. 3) Works with various units in the company such as, but not limited to, the product marketing team, actuarial, and corporate solutions, to develop product communications for both individual and group life insurance products. The role also liaises with BDO's Marketing Communications Group to ensure adherence to branding guidelines and secure appropriate approvals for all external facing communications.

Responsibilities:

• Works closely with Product Management, Actuarial, Alternative Marketing & Sales, Corporate Solutions and Training to develop and launch a full-year product communications plan spanning various communication channels and media platforms to generate awareness and engagement for the company’s group life products as bundled into existing products and services of the Bank, in order to contribute to the organization’s vision of driving synergy between BDO and BDO Life.
• Coordinates with BDO Group Units to co-create a marketing plan to drive awareness for new initiatives whereby insurance is bundled into existing BDO Products and Services (i.e. MRI for Housing Loans, Term Life for CASA Protect)
• Develops communication materials for the channel being supported which includes:
• Ensuring that brand mandatories are properly applied on internal and external materials
• Conceptualization and creation of digital and non-digital materials that in leads generation activities
• Product spiels / message templates to aid business development, leads generation, client presentations and the like, in order to ensure that a unified message on the value of life insurance is echoed across communication channels.
• Works closely with the FA Recruitment Team and HR to develop and roll out internal & external communication campaigns to promote the FA career and increase referrals among BDO group employees.
• Creates and updated content on FA Career on relevant company web pages
• Develops and designs materials in support of FA recruitment projects and initiatives such as but not limited to the Career Orientation Program Deck, Recruitment Booths, and other Recruitment paraphernalia.

Product Communications for Group Life Plans

• Works closely with Product Management, Actuarial, Alternative Marketing & Sales, Corporate Solutions and Training to develop and launch a full-year product communications plan spanning various communication channels and media platforms to generate awareness and engagement for the company’s group life products as bundled into existing products and services of the Bank, in order to contribute to the organization’s vision of driving synergy between BDO and BDO Life.
• Coordinates with BDO Group Units to co-create a marketing plan to drive awareness for new initiatives whereby insurance is bundled into existing BDO Products and Services (i.e. MRI for Housing Loans, Term Life for CASA Protect)
• Develops communication materials for the channel being supported which includes:
• Ensuring that brand mandatories are properly applied on internal and external materials
• Conceptualization and creation of digital and non-digital materials that in leads generation activities
• Product spiels / message templates to aid business development, leads generation, client presentations and the like, in order to ensure that a unified message on the value of life insurance is echoed across communication channels.
• Works closely with the FA Recruitment Team and HR to develop and roll out internal & external communication campaigns to promote the FA career and increase referrals among BDO group employees.
• Creates and updated content on FA Career on relevant company web pages
• Develops and designs materials in support of FA recruitment projects and initiatives such as but not limited to the Career Orientation Program Deck, Recruitment Booths, and other Recruitment paraphernalia.

Qualifications:

• Bachelor's degree in in business management, marketing, financial services, or any related discipline
• With at least 23 years of relevant work experience in a sales or service organization handling marketing, communications, journalism, or advertising, preferably in the life insurance industry.
• Background in marketing communications, journalism, advertising, or digital marketing
• With functional knowledge using Adobe applications (Photoshop, Illustrator, InDesign, Premier) or other graphics application/software.
• Excellent oral and written communication skills.
• Team player, flexible and can work under minimal supervision.
• Willing to work onsite and be assigned in Makati or Ortigas