Marketing Manager

Asticom; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Asticom is seeking a Marketing Manager to lead integrated marketing strategies that strengthen brand equity and drive B2B lead generation across its managed services, IT solutions, and shared services subsidiaries.

The role bridges brand strategy, digital marketing, and demand generation to position the company as a premier managed services partner for enterprises. You will oversee multi-channel campaigns, assets, and collaboration with Sales to achieve revenue goals.

Qualifications

• 5+ years of progressive B2B marketing experience.
• 2–3 years in a managerial or lead role.
• Experience in B2B Tech, Managed Services, IT Services, or BPO is preferred.
• Proven track record of multi-channel campaigns driving leads.
• Hands-on experience with marketing automation and CRM systems.
• Strong knowledge of web analytics and SEO/SEM.

Responsibilities

• Own and maintain the corporate brand identity across subsidiaries and touchpoints.
• Build and execute campaigns to position leadership as industry thought leaders.
• Oversee press releases, media relations, and internal communications.
• Architect multi-channel B2B campaigns (digital, events, email, ABM) to generate qualified leads.
• Create compelling marketing assets (case studies, whitepapers, pitch decks, testimonials).
• Collaborate with Sales to align marketing with revenue goals and collateral needs.
• Manage corporate web properties, social channels, and SEO/SEMPresence.
• Track and analyze CAC, conversions, ROI, and web traffic metrics.
• Leverage CRM and marketing automation to streamline funnel workflows.
• Lead end-to-end planning for conferences, events, and webinars.

Skills

B2B marketing

Campaign management

Marketing automation

CRM systems

Web analytics

Leadership

Education

Bachelor's degree in Marketing or related field

Job description

About The Role

The Marketing Manager is responsible for developing and executing integrated marketing strategies that enhance brand equity, drive B2B lead generation, and support business growth across our ecosystem of managed services, IT solutions, and shared services subsidiaries. This role bridges brand strategy, digital marketing, corporate communications, and demand generation to position the company as the premier managed services partner for enterprises.

The Marketing Manager is responsible for developing and executing integrated marketing strategies that enhance brand equity, drive B2B lead generation, and support business growth across our ecosystem of managed services, IT solutions, and shared services subsidiaries. This role bridges brand strategy, digital marketing, corporate communications, and demand generation to position the company as the premier managed services partner for enterprises.

Key Responsibilities

• Own and maintain the corporate brand identity, ensure brand governance, and drive consistent messaging across all subsidiaries, business units, and client touchpoints
• Build and execute campaigns that position the executive leadership team and business leaders as industry thought leaders in B2B technology, outsourcing, and managed services
• Oversee press releases, media relations, corporate announcements, and internal communications to foster employee alignment and external visibility
• Architect and execute multi‑channel B2B campaigns (digital, events, email, account‑based marketing) focused on driving qualified leads for business development teams
• Oversee the creation of compelling marketing assets, including case studies, whitepapers, pitch decks, client testimonials, and solution briefs
• Collaborate closely with Sales and Business Development teams to align marketing initiatives with revenue goals and equip sales representatives with impactful collateral
• Manage the strategy and optimization of corporate web properties, social media channels (LinkedIn, Facebook, YouTube), and search engine presence (SEO/SEM)
• Track, measure, and analyze marketing performance metrics (CAC, conversion rates, campaign ROI, web traffic) to continuously optimize campaign outcomes
• Leverage CRM systems, marketing automation platforms, and analytics tools to streamline candidate and client funnel workflows
• Lead end‑to‑end planning and execution for industry conferences, corporate events, trade shows, client appreciation events, and webinars

About You

• Bachelor's degree in Marketing, Business Administration, Communications, Advertising, or a related field
• At least 5 years of progressive B2B marketing experience, with at least 2–3 years in a managerial or lead role
• Experience within B2B Tech, Managed Services, IT Services, Shared Services, BPO, or Telecommunications is strongly preferred
• Proven track record of managing end‑to‑end multi‑channel marketing campaigns that drive measurable lead generation
• Hands‑on proficiency with marketing automation tools (HubSpot, Salesforce Marketing Cloud, or similar) and CRM systems
• Strong working knowledge of web analytics (Google Analytics), SEO/SEM best practices, and digital ad management platforms