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MICRODATA SYSTEMS AND MANAGEMENT, INC. is seeking a senior marketing leader to drive integrated campaigns and brand strategy across multiple channels in the Philippines. You will lead a fast-paced team, plan budgets, and coordinate with sales, product, and operations to align marketing with business goals.
Strong leadership and digital expertise are essential. The role requires 5–7 years of progressive marketing experience with 2–3 years in management, plus a solid track record of ROI-driven
Developing and implementing integrated marketing strategies and campaigns to promote company products and services across multiple channels
Leading and managing the marketing team, including planning, coordination, motivation and performance evaluation of team members
Overseeing brand management activities to ensure consistent messaging and positioning across all marketing communications
Managing marketing budgets and ensuring efficient allocation of resources to maximise return on investment
Conducting market research and competitive analysis to identify opportunities and inform strategic decision-making
Coordinating with internal stakeholders across sales, product development and operations to align marketing efforts with business goals
Planning and executing promotional events, product launches and marketing campaigns
Monitoring and analysing marketing performance metrics, reporting on key performance indicators and recommending optimisations
Managing external marketing vendors, agencies and partners to ensure quality delivery and cost-effectiveness
Developing content strategies for digital and traditional marketing channels