Marketing Manager

RecruitGo Careers; Quezon City; Remote; PHP 2,000,000 - 4,000,000; Full time

Job summary

RecruitGo Careers is seeking a Senior Marketing Leader to own the strategy across websites, paid search, email, content, PR, social, and events from a remote Philippine base. You will set priorities by vertical and brand, drive qualified leads, and partner with sales to optimize pipeline.

You will lead a small in-house team and specialist partners, oversee a marketing budget, and oversee the rollout of AI tools to improve results.

Qualifications

• 7+ years in B2B marketing.
• Proven ownership of lead or pipeline targets for software/SaaS/tech products.
• Led at least one product launch or repositioning.
• Experience managing agencies/contractors.
• Hands-on with GA4, GTM, Search Console and SEO tools.
• Knowledge of WordPress, email marketing platforms and a CRM (Zoho preferred).
• Experience planning/measuring trade shows or events.
• Daily, practical use of AI tools in marketing work.
• Excellent written and spoken English; comfortable presenting to leadership.
• At least 4 hours of daily overlap with US Pacific hours.

Responsibilities

• Own the marketing strategy; build annual/quarterly plans and track market trends.
• Drive qualified leads; align with sales on lead quality and follow-up.
• Coordinate all channels as one program: websites, paid search, email, content, PR, social, trade shows.
• Launch new products with positioning and go-to-market plans.
• Run the trade show program: calendar, budget, campaigns, ROI reporting.
• Incorporate AI into marketing; develop the AI assistant.
• Manage budget, forecast spend, and vendor contracts; report results monthly.
• Lead the Marketing Specialist; manage agencies toward clear goals.
• Maintain brand consistency across sites, campaigns, and events.
• Partner with leadership; present data-driven recommendations.

Skills

B2B marketing

Marketing leadership

Product launches

Agency management

AI in marketing

English communication

US-Pacific overlap (4h)

Tools

GA4

Google Tag Manager

Search Console

Ahrefs

Semrush

WordPress

CRM (Zoho/HubSpot/Salesforce)

Email platforms

Job description

About Us:

RecruitGo is a leading Employer of Record (EOR) company specializing in bridging top talent in emerging markets with global clients. Our services enable businesses to hire, manage, and pay employees internationally with ease. We are committed to providing seamless and efficient solutions to our clients and fostering a dynamic and inclusive work environment for our team.

Position Overview:

The program you will lead

You inherit a working program, not a blank page. Today it includes:

• Six websites: plus dedicated sites for our retail verticals
• An active SEO and AI-search program
• Google Ads, managed with a PPC agency partner
• Email marketing and nurture campaigns for prospects and clients
• Content, PR and trade publication placements
• Social media, led by LinkedIn
• A national trade show schedule across our verticals
• Industry partnerships, CRM-based lead flow and marketing analytics
• A documented marketing playbook, and an internal AI marketing assistant in development

Your job is to own the strategy across all of it, set priorities, and hold every piece accountable for qualified leads.

Responsibilities:

• Own the marketing strategy. Build the annual and quarterly marketing plan, set priorities by vertical and brand, and track competitors and market trends.
• Drive qualified leads. Own lead and pipeline targets; work side by side with sales on lead quality, follow-up and feedback.
• Quarterback every channel. Lead websites, search, paid search, email, content, PR, social and trade shows as one program, not separate projects.
• Launch new products. Own positioning, messaging and go-to-market plans for new offerings, including moving existing clients to them.
• Run the trade show program. Plan the annual show calendar and budget; deliver booth materials and pre/post-show campaigns; report leads and ROI from every event.
• Build AI into how we market. Decide where AI tools and automation fit; lead development of our marketing AI assistant.
• Own budget and results. Build the annual marketing budget, forecast and track spend against it, and manage vendor contracts; report results monthly against the scorecard below.
• Lead people and partners. Direct and develop our Marketing Specialist; manage agencies and contractors to clear goals.
• Steward the brand. Keep our brands consistent and compelling across every site, campaign and event.
• Partner with leadership. Bring recommendations to the COO and leadership team, backed by data, and push back when the data says so.

You will own a monthly marketing scorecard, reviewed with the COO, and a quarterly review of results against plan and budget.

Qualifications:

• 7+ years in B2B marketing, including 3+ years leading a marketing function, team or major program.
• Proven ownership of lead or pipeline targets (MQLs, SQLs, CPL) for a software, SaaS or technology product sold to US businesses, including building and managing a marketing budget.
• Led at least one product launch or repositioning end to end.
• Experience managing agencies and contractors to measurable results.
• Hands-on with GA4, Google Tag Manager, Search Console and an SEO platform (Ahrefs, Semrush or similar).
• Working knowledge of WordPress, email marketing platforms and a CRM (Zoho preferred; HubSpot or Salesforce fine).
• Experience planning and measuring trade shows or events.
• Daily, practical use of AI tools in marketing work.
• Excellent written and spoken English; comfortable presenting to business owners and leadership.
• At least 4 hours of daily overlap with US Pacific business hours.

Nice to have:

• Retail technology, point-of-sale or SMB software experience.
• Marketing in regulated categories (e.g. firearms ad policies).
• Experience optimizing for AI answer engines (AEO/GEO).
• Has led a remote or distributed marketing team.

The Team you will Lead:

You will lead a small in-house team plus specialist partners, with the COO as your executive sponsor.

Room to grow:

as the program scales, you will help decide whether to add specialists in SEO, technical web or design, and whether those roles are hires or partners.

Why RecruitGo?

RecruitGo seamlessly links world-class business partners with top-tier global talent in emerging markets. Secure legal employment through our Employer of Record services and embark on a journey to unparalleled professional opportunities.

• Location: Remote Philippine Base
• Schedule: full-time, with at least 4 hours of daily overlap with US Pacific business hours.
• Compensation: competitive; to be discussed with recruiter.
• Diverse Challenges: Each day offers fresh opportunities and unique challenges that keep your work engaging and rewarding.
• Team Collaboration: Join forces with a supportive team, where your insights and contributions are valued.
• Inclusivity: Be part of an inclusive and diverse workplace that values your contributions. Work with the internal team to ensure timely delivery of services to clients and ensure that client expectations are met.