Senior Marketing Lead (Campaigns & Strategy)

RecruitGo; Makati; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

13th Month Pay

Health Insurance

Professional development opportunities

Job summary

A leading Employer of Record company is seeking a Senior Marketing Lead (Campaigns & Strategy) in Makati. You will drive U.S.-focused B2B marketing efforts, executing strategies to enhance demand and support revenue growth. Ideal candidates will have 5+ years of experience in marketing, particularly in B2B settings, along with strong communication skills. This position requires a willingness to work night shifts to align with U.S. hours and offers an engaging, diverse workplace that values collaboration.

Qualifications

• 5+ years of marketing experience with U.S.-based companies.
• Strong background in B2B marketing.
• Proven ability to own campaigns from strategy through execution.
• Excellent English written and verbal communication skills.
• Experience collaborating directly with sales teams.
• Willingness to work night shift or hybrid hours to cover the U.S. business day (Arizona MST).

Responsibilities

• Own and execute overall marketing strategy for U.S. B2B audiences.
• Plan, launch, and optimize demand generation campaigns across multiple channels.
• Develop and maintain compelling website messaging.
• Oversee content creation including case studies, sales collateral, and assets.
• Support marketing needs for events and industry sponsorships.
• Partner with Sales, Operations, and Executive Leadership to align campaigns with pipeline goals.
• Manage external agencies, contractors, or freelancers as needed.
• Track performance metrics and iterate quickly based on results.
• Ensure consistent brand voice across channels.

Skills

B2B marketing

Campaign management

English communication

Collaboration with sales

Marketing automation

Education

Bachelor's degree

Tools

CRM integrations

Marketing automation

Paid media platforms

Job description

Senior Marketing Lead (Campaigns & Strategy)

On-site - Makati 5-10 Yrs Exp Bachelor Full-time

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Job Description

Government Mandated Benefits

13th Month Pay, SSS/GSIS

Insurance Health & Wellness

HMO

Professional Development

Professional Development

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About Us:

RecruitGo is a leading Employer of Record (EOR) company specializing in bridging top talents in emerging markets with global clients. Our services enable businesses to hire, manage, and pay employees internationally with ease. We are committed to providing seamless and efficient solutions to our clients and fostering a dynamic and inclusive work environment for our team.

Position Overview

RecruitGo is seeking a results-driven Senior Marketing Lead (Campaigns & Strategy) to own U.S.-focused B2B marketing efforts. You will be responsible for designing and executing campaigns that drive demand, sharpen messaging, and directly support revenue growth.

You will personally own strategy, campaign design, and performance while lightly managing external vendors, freelancers, or agencies. This is not a junior execution role or a large-team management position.

Responsibilities:

• Own and execute overall marketing strategy for U.S. B2B audiences.
• Plan, launch, and optimize demand generation campaigns across multiple channels (email, LinkedIn/paid social, paid media, retargeting, and website conversion paths).
• Develop and maintain compelling website messaging aligned to target industries and buyer personas.
• Oversee content creation including case studies, sales collateral, campaign assets, and thought leadership.
• Support marketing needs for events, including trade shows, golf tournaments, industry sponsorships, and field marketing initiatives.
• Partner closely with Sales, Operations, and Executive Leadership to align campaigns with pipeline goals.
• Manage and coordinate external agencies, contractors, or freelancers as needed.
• Track performance metrics and iterate quickly based on results.
• Ensure consistent brand voice and positioning across all channels.

Requirements:

• 5+ years of marketing experience with U.S.-based companies.
• Strong background in B2B marketing.
• Proven ability to own campaigns from strategy through execution.
• Excellent English written and verbal communication skills.
• Experience collaborating directly with sales teams.
• Willingness to work night shift or hybrid hours to cover the U.S. business day (Arizona MST).

Preferred Qualifications

• Experience in SaaS, technology, industrial, or security-related industries.
• Hands-on experience with paid media, marketing automation, and CRM integrations.
• Experience working with lean teams or fast-growing companies.
• Comfortable managing vendors independently.

Why RecruitGo?

RecruitGo seamlessly links world-class business partners with top-tier global talent in emerging markets. Secure legal employment through our Employer of Record services and embark on a journey to unparalleled professional opportunities.

• Work Schedule: Monday - Friday; Night shift (U.S. Arizona time; typically 9:00 PM – 6:00 PM MNL Time)
• Working Device: will be provided
• Diverse Challenges: Each day offers fresh opportunities and unique challenges that keep your work engaging and rewarding.
• Team Collaboration: Join forces with a supportive team, where your insights and contributions are valued.
• Inclusivity: Be part of an inclusive and diverse workplace that values your contributions. Work with the internal team to ensure timely delivery of services to clients and ensure that clients & expectations are met.