AI Growth Marketing Specialist

The Back Room Limited; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

The Back Room Limited is seeking a growth-focused marketer in the Philippines to lead demand generation using autonomous AI agents. You will own the strategy, design agent workflows, and ensure human sign-off before any market activity.

Execute multi-channel campaigns, build ABM plays, create impactful content, and maintain brand integrity across all outputs. This role emphasizes data-driven decision making and close collaboration with Marketing Ops while enabling scalable automation.

Qualifications

• 2+ years in demand generation or growth marketing for B2B SaaS with measurable pipeline impact.
• Hands-on experience configuring, prompting and managing AI agents or multi-step AI workflows.
• Strong editorial instincts to shape high-value B2B messaging.
• Ability to read campaign data and translate insights into briefs and prompts.
• Willingness to write the playbook for a small team on solid foundations.
• Judgment on when AI outputs require human review to protect privacy and brand.

Responsibilities

• Lead marketing agent team; design and run agent workflows; ensure human sign-off before market.
• Plan and execute campaigns across web, search, social and email to generate new logos.
• Develop nurture programs and ABM plays; research accounts at scale with agents.
• Create content pipelines (website pages, SEO articles, case studies, emails, social).
• Own brand voice, messaging, ICPs, and customer insights; align with CRM and Marketing Ops.
• Run experiments, track results, and redirect effort toward proven performers.

Skills

Demand generation experience

AI agent workflows

Editorial sense

Data analytics

Growth mindset

Risk judgment

Tools

CRM software

Marketing automation

AI tools (Claude/ChatGPT)

Job description

About The Back Room

We exist to free our clients' time so they can focus on what they do best — growing their business. We deliver smart, efficient solutions that liberate teams from the everyday admin, and we hold ourselves to the same standard. Time is the ultimate currency, and we treat it like it.

About the Client

Our client is an AI Context platform that governs business intelligence, helping businesses manage and leverage their information through AI. The company has a focused marketing team dedicated to generating new business opportunities, combining established marketing foundations with AI-powered workflows to drive demand and support business growth.

The Role

You will run Client's demand generation for net new logos, with AI agents as your team. We are a small team with big pipeline targets, so we will not scale by headcount. We will scale by designing, delegating to and managing autonomous marketing agents.

You are the agent boss. Agents handle the operational load: research, competitor monitoring, content drafts, data synthesis and experiment variations. You own the strategy, the taste and the final call. Client sells governed intelligence, and we expect our own marketing to be run the same way: automated where it should be, accountable to a human always.

This is an execution role. Marketing Ops runs the tech stack and CRM, and our website and SEO foundations are in place. You will align with Marketing Ops and build on top of those foundations, turning them into campaigns and pipeline from day one.

What You'll Do

• Manage the marketing agent team

  • Design, configure and run agent workflows for competitor and market monitoring, account research, lead enrichment, content drafting and reporting.

  • Set tasks, review outputs and decide what ships. Nothing goes to market without a human sign-off.

  • Maintain the quality of the data, prompts and context your agents run on. Retire workflows that don't earn their keep.

  • Document every workflow: what it does, what it's allowed to touch, who reviews it and how it is measured.

• Execute demand generation

  • Plan and run campaigns that generate net new logo pipeline across web, search, social and email.

  • Build nurture programmes and account-based plays for target accounts, using agents to research accounts and personalise at scale.

  • Produce the content that feeds demand: website pages, SEO articles, case studies, email and social. Agents draft; you edit and decide.

  • Own the growth repository: brand voice, messaging, ICP definitions, customer insights and approved claims. This is the single source of context your agents work from.

  • Work closely with Marketing Ops. Brief your campaign and data needs, use the stack and CRM as built, and flag gaps. You build campaigns and agent workflows on top of the stack, not the stack itself.

• Run rapid experiments

  • Use agent velocity to test positioning, hooks, copy, offers and channels across web, search, LinkedIn and email.

  • Run a documented experiment cadence: hypothesis, test, result, decision. Kill losers fast and scale winners.

  • Focus organic channels first. Paid channels can be added once proof is found.

• Hold the quality line

  • Own brand voice integrity, factual accuracy and creative direction across everything agents produce.

  • Make sure agent workflows respect privacy law, platform rules and Arbitr's data handling policies.

• Measure and redirect

  • Work with Marketing Ops to track every campaign from first touch to accepted opportunity. Pipeline is counted at opportunity accepted, not at meetings booked.

  • Working directly for the CMO, report weekly on channel performance, experiment results and pipeline contribution.

  • Redirect agent effort based on what is actually converting, not on activity volume.

  • Work with Sales on lead handover, feedback loops and the definition of a qualified lead.

What We're Looking For

• Experience: 2+ years in demand generation or growth marketing, ideally B2B SaaS, with campaigns you can show produced pipeline and a track record of using automation to do more with less.

• Agent proficiency: hands-on experience configuring, prompting and managing AI agents or multi-step AI workflows. Examples include Claude or ChatGPT projects, custom GPTs, Make, Zapier or n8n agents, and AI features inside marketing tools. Bring examples of workflows you built and what they delivered.

• Strategic taste: strong editorial instincts. You know what good B2B work looks like and can separate high-value output from noise quickly.

• Data literacy: comfortable reading campaign and funnel data and turning findings into new briefs, prompts and campaigns.

• Builder mindset: you are comfortable writing the playbook yourself, with a small team and solid foundations to build on.

• Judgment on risk: you understand where AI output needs checking and treat accuracy, privacy and brand as non-negotiable.

Nice to Have

• Hands-on campaign experience in a CRM and marketing automation platform

• Experience marketing technical or data products to enterprise buyers.

• Experience in USA and EMEA/UK markets

Why This Role

This role offers the opportunity to combine growth marketing expertise with AI innovation, using autonomous AI agents to streamline execution, test campaigns, and generate measurable business growth. It is ideal for a proactive marketer who enjoys experimenting with new approaches, shaping compelling B2B messaging, and turning data-driven insights into campaigns that contribute directly to pipeline growth.

This role is open to Philippine citizens currently based in the Philippines.

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