BRAND MANAGER (Mandarin and Non-Mandarin Speaker)

Mifei Ph Inc.; Philippines; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Mifei Ph Inc. is building its Philippine operations to grow its online brand portfolio and improve the shopping experience for local customers. The role leads brand marketing initiatives across channels, coordinating with creative, livestream, and e‑commerce teams to drive growth.

The ideal candidate brings 3+ years in brand or product marketing within fashion/retail/e‑commerce, strong analytical and leadership capabilities, and a passion for digital commerce trends in the Philippines.

Qualifications

• Bachelor's degree required in Marketing, Business or related field.
• 3+ years in brand management, product marketing or marketing for fashion/retail/e‑commerce.
• Experience with Shopee, Lazada, TikTok Shop, Instagram and Facebook is a plus.
• Strong communication, presentation and stakeholder management.
• Analytical mindset with data-driven decision making.

Responsibilities

• Develop and execute comprehensive brand marketing strategies to strengthen brand awareness and growth.
• Own the overall brand strategy across marketing channels and customer touchpoints.
• Analyze target consumers, competitors, and market trends to guide product development and positioning.
• Develop annual and quarterly marketing plans, calendars and campaign roadmaps.
• Lead cross-functional teams across Marketing, Customer Service, Livestream Operations, and E-commerce Operations to hit GMV targets.
• Plan integrated online and offline campaigns using social media, digital advertising, livestreaming, and influencer marketing.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Data analysis

Stakeholder management

Education

Bachelor's degree in Marketing, Business Administration, Communications

Job description

We are an e-commerce company engaged in the online retail of fashion and lifestyle products, operating primarily through leading digital platforms such as Shopee and TikTok. Our business focuses on delivering trendy, accessible, and value-driven brands to a wide online customer base.

The company has established operations in several countries, including Thailand and Indonesia, and continues to expand its regional presence through strategic digital commerce initiatives.

We are newly established in the Philippines and are actively building our local operations as we enter the Philippine market. Our goal is to expand our brand portfolio, grow our online presence, and develop a strong local team while delivering quality products and a seamless online shopping experience to Filipino consumers.

As we grow, we are committed to operating responsibly, complying with local regulations, and contributing positively to the Philippine e-commerce ecosystem.

Key Responsibilities

• Develop and execute comprehensive brand marketing strategies to strengthen brand awareness, drive growth, and increase market share.
• Own the overall brand strategy, ensuring consistency across all marketing channels, campaigns, and customer touchpoints.
• Analyze target consumers, competitors, and market trends, translating insights into effective product development and brand positioning strategies.
• Develop annual and quarterly marketing plans, promotional calendars, and campaign roadmaps aligned with business objectives.
• Lead cross-functional teams, including Marketing, Customer Service, Livestream Operations, and E-commerce Operations, to achieve GMV targets and maintain excellent online store performance.
• Plan and execute integrated online and offline marketing campaigns using social media, digital advertising, livestreaming, influencer marketing, and other relevant channels.
• Oversee new product launches, ensuring successful go-to-market execution through effective campaign planning and coordination.
• Manage brand campaigns, promotional activities, and seasonal sales events across e-commerce platforms such as Shopee, TikTok Shop, Lazada, and other digital channels.
• Work closely with the Creative Team to develop marketing materials, product content, advertisements, livestream assets, and other brand-related creatives.
• Collaborate with the Livestream Team to develop campaign strategies, promotional mechanics, and content plans that improve engagement and sales performance.
• Coordinate with Customer Service to gather customer feedback and identify opportunities to improve customer experience and brand perception.
• Monitor competitor activities, pricing strategies, product launches, and industry trends to identify business opportunities and maintain competitiveness.
• Analyze sales performance, campaign results, customer behavior, and key marketing metrics to recommend improvements and optimize ROI.
• Prepare regular reports and presentations on brand performance, campaign effectiveness, and market insights for management.
• Manage marketing budgets and ensure efficient allocation of resources to maximize campaign performance.
• Build and maintain relationships with external partners, agencies, influencers, affiliates, and platform representatives to support brand growth.
• Ensure all branding, product messaging, and communications are consistent across all online platforms and marketing materials.
• Identify opportunities to improve brand visibility, customer acquisition, and customer retention through innovative marketing initiatives.
• Stay updated on industry trends, consumer behavior, digital marketing best practices, and e-commerce platform updates to continuously improve brand performance.
• Perform other brand management and marketing duties as assigned by management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3 years of experience in brand management, product marketing, or marketing within the fashion, retail, or e-commerce industry.
• Experience handling fashion, bags, shoes, beauty, or lifestyle brands is an advantage.
• Strong understanding of e-commerce and social commerce platforms, including Shopee, Lazada, TikTok Shop, Instagram, and Facebook.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical and problem-solving skills, with the ability to interpret market data and make data-driven decisions.
• Proven leadership and team management experience, with the ability to work effectively across different departments.
• Highly organized, proactive, and results-oriented, with strong ownership and accountability.
• Passion for fashion, consumer trends, and digital commerce, with the ability to identify market opportunities and improve brand performance.