Marketing Manager

Healthcare Businesswomen’s Association; Makati; Hybrid; PHP 1,200,000 - 2,100,000; Full time

Job summary

Novartis in Makati, Philippines is seeking a strategic Marketing Manager to shape product strategy and translate it into impactful marketing plans. Working with local leadership, global teams and cross-functional peers, you will drive brand growth, engage customers, and support successful product launches.

The role requires a strong marketing track record, strategic thinking, budget discipline, and a collaborative mindset to maximise market impact across disease areas.

Qualifications

• Proven marketing experience and track record in brand growth.
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• Proactive, results-oriented mindset.

Responsibilities

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Skills

Brand growth

Strategic thinking

Analytics

Project management

Budget management

Cross-functional collaboration

Stakeholder management

Market insights

Job description

Job Description Summary

Marketing Manager
Location: Makati, Philippines
This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible.
#LI-Hybrid
We are looking for a strategic and commercially minded Brand Manager to shape product strategy and translate it into impactful marketing plans. Working closely with local leadership, global and regional partners, and cross-functional teams, you will drive brand growth, strengthen customer engagement, and support successful product launches.

Job Description

Major Accountabilities:

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.

• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.

• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.

• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.

• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.

• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.

• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.

• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Requirements:

• Proven marketing experience and track record in brand growth

• Strong strategic thinking, analytical, project management, and budget-management capabilities.

• Ability to turn customer and market insights into clear, actionable plans.

• Excellent cross-functional collaboration and stakeholder-management skills.

• A proactive, results-oriented mindset

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Digital Marketing, Influencing Skills, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management