Marketing Manager

Novartis; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Novartis in Makati, Philippines, is seeking a Marketing Manager to shape product strategy and translate it into impactful marketing plans. You will work with local leadership, global and regional partners, and cross-functional teams to drive brand growth and support launches.

The role requires strategic thinking, strong marketing experience, and the ability to turn insights into actionable plans. This position offers opportunities to influence patient engagement and market strategies within the

Qualifications

• Proven marketing experience with a track record in brand growth.
• Strong strategic thinking, analytics, project and budget management.
• Ability to convert customer/market insights into actionable plans.
• Excellent cross-functional collaboration and stakeholder management.
• Proactive, results-oriented mindset.

Responsibilities

• Define product and brand strategy with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Skills

Brand growth

Strategic thinking

Project management

Budget management

Market insights

Cross-functional teamwork

Stakeholder management

Results oriented

Job description

Summary
Marketing Manager
Location: Makati, Philippines
This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible.
We are looking for a strategic and commercially minded Brand Manager to shape product strategy and translate it into impactful marketing plans. Working closely with local leadership, global and regional partners, and cross-functional teams, you will drive brand growth, strengthen customer engagement, and support successful product launches.
About The Role
Major Accountabilities:

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Requirements

• Proven marketing experience and track record in brand growth
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• A proactive, results-oriented mindset

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
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