Marketing Manager

Biopharma Careers; Philippines; Hybrid; PHP 1,200,000 - 2,000,000; Full time

Job summary

Biopharma Careers is seeking a strategic Marketing Manager in Makati, Philippines. The role shapes product strategy and translates it into impactful marketing plans, working with local leadership, global partners, and cross-functional teams to drive brand growth and successful product launches.

You will lead promotional activities, manage budgets, and generate market insights to identify new opportunities. Collaboration with Marketing and Medical teams is essential to maximise impact and ensure

Qualifications

• Proven marketing experience and track record in brand growth.
• Strong strategic thinking, analytical, project management and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.

Responsibilities

• Define product and brand strategy with local and global teams to create effective tactical plans.
• Execute, monitor, and analyse plans to drive sustainable brand growth.
• Lead development of promotional activities in line with procedures and Code of Conduct.
• Manage brand budgets, forecasts, and expenses; evaluate marketing mix for impact.
• Generate market and customer insights and identify growth opportunities.
• Monitor product performance and take timely corrective actions to meet objectives.
• Partner with Marketing and Medical teams to maximize impact with external experts by disease area.
• Identify needs of patient segments and assess disease implications in the market.

Skills

Brand management

Strategic thinking

Budget management

Analytical skills

Cross-functional collaboration

Project management

Customer insights

Stakeholder management

Job description

Marketing Manager
Location: Makati, Philippines
This role is based in Philippines. Novartis is unable to offer relocation support: please only apply if accessible.#LI-Hybrid

We are looking for a strategic and commercially minded Brand Manager to shape product strategy and translate it into impactful marketing plans. Working closely with local leadership, global and regional partners, and cross‑functional teams, you will drive brand growth, strengthen customer engagement, and support successful product launches.

Major Accountabilities

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.


• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.


• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.


• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.


• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.


• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.


• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.


• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Requirements

• Proven marketing experience and track record in brand growthStrong strategic thinking, analytical, project management, and budget-management capabilities.


• Ability to turn customer and market insights into clear, actionable plans.


• Excellent cross‑functional collaboration and stakeholder-management skills.


• A proactive, results-oriented mindset