Marketing Manager

LC BIGMAK BURGER INC.; Lucena; On-site; PHP 500,000 - 900,000; Full time

Job summary

LC BIGMAK BURGER INC. is seeking a dynamic marketing leader to craft and execute strategies across brand, promotions, digital channels, and market insights. You will drive plans, campaigns, and budgets to grow customer acquisition, retention, and brand loyalty.

The role collaborates with store management, product teams, and external partners to maximize impact. The position covers retail marketing, product launches, budget oversight, and KPI-based performance reporting, with leadership

Qualifications

• Develop and implement comprehensive marketing strategies aligned with the company's business goals.
• Prepare annual, quarterly, and monthly marketing plans and campaigns.
• Identify market trends, customer preferences, and opportunities for business growth.
• Develop strategies to increase customer acquisition, retention, and brand loyalty.
• Monitor competitors and recommend appropriate marketing strategies.
• Maintain and strengthen the company's brand image, identity, and positioning.
• Ensure consistent use of branding, logo, messaging, and promotional materials across channels.
• Develop marketing materials that effectively communicate the company's products and brand value.
• Ensure that all marketing campaigns are consistent with the company's standards and objectives.
• Plan and execute promotional campaigns, product launches, seasonal promotions, and special events.
• Develop strategies for store-level promotions to increase sales and customer traffic.
• Coordinate with Operations and Store Management regarding the implementation of promotions.
• Monitor the effectiveness of promotions and prepare post-campaign evaluations.
• Recommend improvements based on campaign performance and customer response.
• Develop and manage the company's social media and digital marketing strategies.
• Oversee the creation of social media content, advertisements, product features, and promotional materials.
• Monitor social media engagement, customer feedback, and online reputation.
• Coordinate with designers, content creators, or external agencies when necessary.
• Track digital marketing performance and recommend improvements.
• Conduct market research to understand customer needs, preferences, and purchasing behavior.
• Gather and analyze customer feedback and market information.
• Identify potential new products, services, promotions, and target markets.
• Monitor industry and competitor activities to identify opportunities and threats.
• Develop marketing strategies designed to increase store traffic and sales.
• Coordinate with Operations regarding in-store displays, promotional materials, signage, and campaigns.
• Conduct store visits when necessary to assess marketing execution and brand presentation.
• Identify stores or branches that require additional marketing support.
• Recommend localized marketing activities based on store performance and customer demographics.
• Work with Product Development, Operations, and other departments on new product launches.
• Develop marketing plans and promotional materials for new and existing products.
• Assist in determining appropriate product positioning and target markets.
• Monitor product performance and recommend marketing strategies to improve sales.
• Prepare and manage the marketing department's budget.
• Monitor marketing expenses and ensure activities stay within the budget.
• Evaluate ROI of marketing campaigns and activities.
• Recommend cost-effective marketing strategies.
• Work with Sales and Operations to develop strategies that support revenue and targets.
• Provide marketing support for stores, branches, and other business units.
• Develop sales promotional materials and campaigns when required.
• Analyze sales results to determine the effectiveness of marketing activities.
• Lead, supervise, and develop the Marketing team.
• Assign responsibilities and establish performance expectations.
• Monitor the team’s performance and ensure timely completion of activities.
• Provide coaching, guidance, and training to marketing personnel.
• Coordinate with external suppliers, agencies, designers, influencers, and other partners.
• Establish and monitor key marketing performance indicators (KPIs).
• Analyze campaign results, customer engagement, sales performance, and other data.
• Prepare regular marketing reports and presentations for Top Management.
• Provide recommendations based on marketing data and business performance.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's business goals.
• Prepare annual, quarterly, and monthly marketing plans and campaigns.
• Identify market trends, customer preferences, and opportunities for business growth.
• Develop strategies to increase customer acquisition, retention, and brand loyalty.
• Monitor competitors and recommend appropriate marketing strategies.
• Maintain and strengthen the company's brand image, identity, and positioning.
• Ensure consistent use of branding, logo, messaging, and promotional materials across channels.
• Develop marketing materials that effectively communicate the company's products and brand value.
• Ensure that all marketing campaigns are consistent with the company's standards and objectives.
• Plan and execute promotional campaigns, product launches, seasonal promotions, and special events.
• Develop strategies for store-level promotions to increase sales and customer traffic.
• Coordinate with Operations and Store Management regarding the implementation of promotions.
• Monitor the effectiveness of promotions and prepare post-campaign evaluations.
• Recommend improvements based on campaign performance and customer response.
• Develop and manage the company's social media and digital marketing strategies.
• Oversee the creation of social media content, advertisements, product features, and promotional materials.
• Monitor social media engagement, customer feedback, and online reputation.
• Coordinate with designers, content creators, or external agencies when necessary.
• Track digital marketing performance and recommend improvements.
• Conduct market research to understand customer needs, preferences, and purchasing behavior.
• Gather and analyze customer feedback and market information.
• Identify potential new products, services, promotions, and target markets.
• Monitor industry and competitor activities to identify opportunities and threats.
• Develop marketing strategies designed to increase store traffic and sales.
• Coordinate with Operations regarding in-store displays, promotional materials, signage, and campaigns.
• Conduct store visits when necessary to assess marketing execution and brand presentation.
• Identify stores or branches that require additional marketing support.
• Recommend localized marketing activities based on store performance and customer demographics.
• Work with Product Development, Operations, and other departments on new product launches.
• Develop marketing plans and promotional materials for new and existing products.
• Assist in determining appropriate product positioning and target markets.
• Monitor product performance and recommend marketing strategies to improve sales.
• Prepare and manage the marketing department's budget.
• Monitor marketing expenses and ensure activities stay within the budget.
• Evaluate ROI of marketing campaigns and activities.
• Recommend cost-effective marketing strategies.
• Work with Sales and Operations to develop strategies that support revenue and targets.
• Provide marketing support for stores, branches, and other business units.
• Develop sales promotional materials and campaigns when required.
• Analyze sales results to determine the effectiveness of marketing activities.
• Lead, supervise, and develop the Marketing team.
• Assign responsibilities and establish performance expectations.
• Monitor the team’s performance and ensure timely completion of activities.
• Provide coaching, guidance, and training to marketing personnel.
• Coordinate with external suppliers, agencies, designers, influencers, and other partners.
• Establish and monitor key marketing performance indicators (KPIs).
• Analyze campaign results, customer engagement, sales performance, and other data.
• Prepare regular marketing reports and presentations for Top Management.
• Provide recommendations based on marketing data and business performance.

Job description

1. Marketing Strategy and Planning

• Develop and implement comprehensive marketing strategies aligned with the company's business goals.
• Prepare annual, quarterly, and monthly marketing plans and campaigns.
• Identify market trends, customer preferences, and opportunities for business growth.
• Develop strategies to increase customer acquisition, retention, and brand loyalty.
• Monitor competitors and recommend appropriate marketing strategies.

2. Brand Management

• Maintain and strengthen the company's brand image, identity, and positioning.
• Ensure consistent use of the company's branding, logo, messaging, and promotional materials across all channels.
• Develop marketing materials that effectively communicate the company's products and brand value.
• Ensure that all marketing campaigns are consistent with the company's standards and objectives.

3. Promotions and Campaigns

• Plan and execute promotional campaigns, product launches, seasonal promotions, and special events.
• Develop strategies for store-level promotions to increase sales and customer traffic.
• Coordinate with Operations and Store Management regarding the implementation of promotions.
• Monitor the effectiveness of promotions and prepare post-campaign evaluations.
• Recommend improvements based on campaign performance and customer response.

4. Digital Marketing and Social Media

• Develop and manage the company's social media and digital marketing strategies.
• Oversee the creation of social media content, advertisements, product features, and promotional materials.
• Monitor social media engagement, customer feedback, and online reputation.
• Coordinate with designers, content creators, or external agencies when necessary.
• Track digital marketing performance and recommend improvements.

5. Market Research and Customer Insights

• Conduct market research to understand customer needs, preferences, and purchasing behavior.
• Gather and analyze customer feedback and market information.
• Identify potential new products, services, promotions, and target markets.
• Monitor industry and competitor activities to identify opportunities and threats.

6. Retail and Store Marketing

• Develop marketing strategies specifically designed to increase store traffic and sales.
• Coordinate with Operations regarding in-store displays, promotional materials, signage, and campaigns.
• Conduct store visits when necessary to assess marketing execution and brand presentation.
• Identify stores or branches that require additional marketing support.
• Recommend localized marketing activities based on store performance and customer demographics.

7. Product Marketing

• Work with Product Development, Operations, and other relevant departments on new product launches.
• Develop marketing plans and promotional materials for new and existing products.
• Assist in determining appropriate product positioning and target markets.
• Monitor product performance and recommend marketing strategies to improve sales.

8. Marketing Budget Management

• Prepare and manage the marketing department's budget.
• Monitor marketing expenses and ensure that activities remain within the approved budget.
• Evaluate the return on investment (ROI) of marketing campaigns and activities.
• Recommend cost-effective marketing strategies.

9. Sales and Business Support

• Work closely with Sales and Operations to develop strategies that support revenue and sales targets.
• Provide marketing support for stores, branches, and other business units.
• Develop sales promotional materials and campaigns when required.
• Analyze sales results to determine the effectiveness of marketing activities.

10. Team Leadership and Management

• Lead, supervise, and develop the Marketing team.
• Assign responsibilities and establish performance expectations.
• Monitor the team’s performance and ensure timely completion of marketing activities.
• Provide coaching, guidance, and training to marketing personnel.
• Coordinate with external suppliers, agencies, designers, influencers, and other marketing partners.

11. Marketing Performance and Reporting

• Establish and monitor key marketing performance indicators (KPIs).
• Analyze campaign results, customer engagement, sales performance, and other relevant data.
• Prepare regular marketing reports and presentations for Top Management.
• Provide recommendations based on marketing data and business performance.