Marketing Strategist

Northpoint Development Bank; Laguna; On-site; PHP 500,000 - 900,000; Full time

Job summary

Northpoint Development Bank in Laguna, Philippines seeks a seasoned Marketing Manager to plan, implement and monitor multi-channel campaigns across digital, social, events and advertising. You will lead marketing staff, assign tasks, and ensure deadlines are met while maintaining brand consistency.

Responsibilities include coordinating content and promotions, conducting market research, tracking performance with analytics, and aligning efforts with sales, product, and customer service teams to

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 25 years of experience in marketing or advertising.
• Leadership and team-management skills.
• Knowledge of digital marketing tools, social media platforms, and analytics.
• Strong communication, creativity, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Responsibilities

• Campaign Management: Plan, implement, and monitor marketing campaigns (digital, social media, events, and advertising).
• Team Supervision: Guide and supervise marketing staff, assign tasks, and ensure deadlines are met.
• Content & Promotions: Coordinate development of marketing materials such as social media posts, ads, brochures, and email campaigns.
• Market Research: Analyze market trends, competitor activities, and customer behavior to identify opportunities.
• Performance Tracking: Monitor campaign performance using analytics tools and prepare reports for management.
• Brand Management: Ensure all marketing materials follow brand guidelines and maintain a consistent brand image.
• Cross-Department Coordination: Work with sales, product, and customer service teams to align marketing strategies.

Skills

Leadership

Digital Marketing

Analytics

Campaign Management

Content Marketing

Team Leadership

Education

Bachelor's degree

Business Administration

Job description

• Campaign Management: Plan, implement, and monitor marketing campaigns (digital, social media, events, and advertising).
• Team Supervision: Guide and supervise marketing staff, assign tasks, and ensure deadlines are met.
• Content & Promotions: Coordinate development of marketing materials such as social media posts, ads, brochures, and email campaigns.
• Market Research: Analyze market trends, competitor activities, and customer behavior to identify opportunities.
• Performance Tracking: Monitor campaign performance using analytics tools and prepare reports for management.
• Brand Management: Ensure all marketing materials follow brand guidelines and maintain a consistent brand image.
• Cross-Department Coordination: Work with sales, product, and customer service teams to align marketing strategies.

• Campaign Management: Plan, implement, and monitor marketing campaigns (digital, social media, events, and advertising).
• Team Supervision: Guide and supervise marketing staff, assign tasks, and ensure deadlines are met.
• Content & Promotions: Coordinate development of marketing materials such as social media posts, ads, brochures, and email campaigns.
• Market Research: Analyze market trends, competitor activities, and customer behavior to identify opportunities.
• Performance Tracking: Monitor campaign performance using analytics tools and prepare reports for management.
• Brand Management: Ensure all marketing materials follow brand guidelines and maintain a consistent brand image.
• Cross-Department Coordination: Work with sales, product, and customer service teams to align marketing strategies.

Required Skills & Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• 25 years of experience in marketing or advertising.
• Leadership and team-management skills.
• Knowledge of digital marketing tools, social media platforms, and analytics.
• Strong communication, creativity, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines