Marketing Manager

Collabtech Group; Cebu City; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Collabtech is seeking a creative, strategic Marketing Manager based in Cebu, Philippines, to strengthen our brand and unify a global marketing strategy. This role requires understanding media acquisition, communicating evolution, and executing strategy across channels beyond social posts.

The ideal candidate blends strategic thinking with hands-on execution, collaborating with U.S. leadership on a US West Coast schedule.

Qualifications

• 5+ years of B2B marketing experience
• Experience developing and executing marketing strategies
• Strong email marketing and marketing automation experience
• Experience with Zoho or comparable CRM and marketing platforms
• Strong LinkedIn and B2B social media experience
• Excellent English writing, editing and communication skills
• Experience developing brand messaging and positioning
• Strong content development and storytelling skills
• Experience with brand transitions, acquisitions, multiple business units or multiple service lines
• Understanding of customer journeys and lifecycle marketing
• Experience working with sales teams
• Strong project management and organizational skills
• Ability to interpret marketing analytics and make data-driven recommendations
• Experience working with distributed or international teams
• Ability to work independently while collaborating with teams in multiple locations
• Experience marketing technology, audiovisual, IT, managed services, field services, professional services or other technical B2B solutions is highly desirable.

Responsibilities

• Develop and communicate Collabtech's brand strategy and messaging across channels
• Lead LinkedIn and other social media initiatives
• Create compelling content across formats
• Map and optimize the customer journey
• Market services & solutions and protect/expand customer relationships
• Provide marketing analytics and insights to leadership
• Collaborate with sales to drive demand and pipeline
• Manage projects and coordinate efforts across distributed teams

Skills

B2B marketing

Marketing strategy

Email marketing

Marketing automation

LinkedIn marketing

Content development

Brand messaging

Brand positioning

Customer journey

Sales collaboration

Project management

Analytics & data

Distributed teams

Independent work

Technical B2B marketing

Tools

Zoho CRM

Job description

Collabtech is looking for a creative, strategic and hands-on Marketing Manager to help us strengthen our brand, tell our story and build a unified global marketing strategy as our organization continues to grow.

A key part of this role will be understanding Collabtech's acquisition of MediaCentric, including MediaCentric's established customer relationships, reputation within the professional audiovisual industry and extensive portfolio of AV services. MediaCentric has built its business as a wholesale audiovisual subcontracting partner to AV integrators, manufacturers and distributors, with capabilities including installation, commissioning, programming, engineering, service, technical support, white-label helpdesk, logistics and specialized video wall and DVLED services.

As part of Collabtech, those capabilities create opportunities to provide customers with a broader and more complete portfolio of services.

The Marketing Manager will help us determine how to communicate that evolution clearly and consistently. This includes respecting the history, expertise and customer relationships that MediaCentric brings to the organization while developing a stronger Collabtech brand and global value proposition moving forward.

This is not a role focused on simply creating social posts or sending emails. We are looking for someone who can understand our businesses, customers and services, develop the strategy behind how we communicate them and then execute that strategy across multiple channels.

The right person will be equally comfortable developing a marketing strategy, building an email campaign in Zoho, writing a LinkedIn post, interviewing a technical subject matter expert, mapping a customer journey, reviewing campaign results and helping leadership determine how Collabtech should be positioned in the market.

This position will be based in Cebu, Philippines, but will work U.S. West Coast hours to collaborate closely with our U.S. leadership, sales, operations and service teams.

What You'll Be Responsible For

• Collabtech Brand Strategy & Messaging
• LinkedIn & Social Media
• Content Creation
• Customer Journey
• Services & Solutions Marketing
• Protecting and Expanding Customer Relationships
• Marketing Analytics

What We're Looking For

We are looking for someone who combines strategic thinking with the willingness and ability to execute.

The ideal candidate will have:

• 5+ years of B2B marketing experience
• Experience developing and executing marketing strategies
• Strong email marketing and marketing automation experience
• Experience with Zoho or comparable CRM and marketing platforms
• Strong LinkedIn and B2B social media experience
• Excellent English writing, editing and communication skills
• Experience developing brand messaging and positioning
• Strong content development and storytelling skills
• Experience with brand transitions, acquisitions, multiple business units or multiple service lines
• Understanding of customer journeys and lifecycle marketing
• Experience working with sales teams
• Strong project management and organizational skills
• Ability to interpret marketing analytics and make data-driven recommendations
• Experience working with distributed or international teams
• Ability to work independently while collaborating with teams in multiple locations
• Experience marketing technology, audiovisual, IT, managed services, field services, professional services or other technical B2B solutions is highly desirable.