Marketing Head

Monroe Consulting Group; Cebu City; In loco; PHP 1.800.000 - 3.000.000; Tempo pieno

Descrizione del lavoro

Monroe Consulting Group Philippines is recruiting for a client seeking an experienced Marketing Head to lead overall marketing strategy, brand management, and digital initiatives across channels and e-commerce. The role is onsite in Cebu City and reports to senior leadership.

The ideal candidate has 5–8 years in marketing and at least 3 years in leadership, with strong skills in creative development, 3D visualization, and data-driven campaigns.

Competenze

• Bachelor's degree in marketing/advertising or related field.
• Master's degree is an advantage.
• 5–8 years in marketing, brand management, digital marketing.
• 3+ years in a managerial role.
• Experience in retail, interiors, or related industries preferred.

Mansioni

• Develop and implement annual marketing and branding strategy.
• Lead integrated campaigns to drive traffic, sales, brand awareness, and engagement.
• Maintain consistent brand identity across channels and touchpoints.
• Conduct market research and analyze trends to identify opportunities.
• Plan and manage promotions, launches, and campaigns.
• Coordinate with Operations and Store Management for execution.
• Evaluate campaigns using data and insights to drive improvements.
• Oversee 3D simulations, visual merchandising, and store layouts.
• Manage digital marketing across social, search, email, and ads.
• Oversee ecommerce strategy and online merchandising.

Conoscenze

Marketing Strategy

Brand Management

Digital Marketing

E-commerce

Creative Development

Graphic Design

3D Visualization

Leadership

Budget Management

Team Management

Formazione

Bachelor's Degree in Marketing/Advertising/Business

Master's Degree is an advantage

Strumenti

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Canva

SketchUp

AutoCAD

Blender

3ds Max

Lumion

Premiere Pro

After Effects

CMS

Google Analytics

SEO/SEM

Microsoft Office

Descrizione del lavoro

Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a diversified group with business interests across interior design, property, and real estate-related operations. Our client is seeking an experienced Marketing Head who will be responsible for leading the overall marketing strategy, brand management, digital marketing, e-commerce, creative development, and promotional activities to strengthen brand presence, drive customer engagement, and support business growth. This is an onsite position based in Cebu City, Cebu.

Marketing Head

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and implement the company's annual marketing and branding strategy aligned with overall business objectives.
• Lead integrated marketing campaigns to drive customer traffic, sales, brand awareness, and customer engagement.
• Strengthen and maintain a consistent brand identity across all marketing channels and customer touchpoints.
• Conduct market research and analyze customer behavior, industry trends, and competitor activities to identify opportunities.

Advertising & Promotions

• Plan and manage promotional activities, product launches, seasonal campaigns, and in-store marketing initiatives.
• Collaborate with Operations, Merchandising, and Store Management to ensure timely and effective campaign execution.
• Evaluate campaign performance and recommend improvements based on data and market insights.

Creative & Graphic Design

• Lead the conceptualization, development, and production of marketing materials, including:
  • Print advertisements
  • Social media content
  • Posters and banners
  • Store signages
  • Brochures and catalogs
  • Corporate presentations
  • Recruitment and internal communication materials
• Ensure creative outputs are aligned with brand standards and marketing objectives.

3D Simulation & Visual Merchandising

• Oversee the development of 3D simulations, store layouts, product displays, and visual concepts for new stores, showroom renovations, and promotional events.
• Ensure visual merchandising concepts effectively support customer experience and commercial objectives.

Digital Marketing

• Develop and execute digital marketing strategies across social media, search engines, email marketing, and online advertising platforms.
• Manage the company's website and digital presence, ensuring content remains accurate, relevant, and engaging.
• Monitor digital analytics and campaign performance to optimize marketing initiatives and maximize ROI.

E-Commerce Management

• Lead the company's e-commerce strategy to increase online sales, customer engagement, and conversion.
• Oversee product listings, pricing, promotional content, and online merchandising across e-commerce platforms.
• Coordinate with Merchandising, Warehouse, Customer Service, and IT teams to ensure accurate inventory, timely order fulfillment, and a seamless online customer experience.
• Analyze online sales performance and implement initiatives to improve conversion and customer retention.

Budget & Performance Management

• Develop and manage the annual marketing budget in alignment with business priorities.
• Monitor marketing expenditures and ensure effective and cost-efficient allocation of resources.
• Establish and track marketing KPIs and provide regular reports on campaign and business performance.

Leadership & Team Management

• Lead, mentor, and develop the Marketing team, including Graphic Designers, Digital Marketing Specialists, and other marketing personnel.
• Set departmental objectives, monitor performance, and foster a culture of creativity, collaboration, and innovation.
• Drive continuous learning and adoption of relevant marketing technologies, tools, and industry best practices.

Qualifications

Education

• Bachelor's Degree in Marketing, Advertising, Business Administration, Communications, Multimedia Arts, Graphic Design, or a related field.
• Master's Degree is an advantage.

Experience

• At least 5-8 years of progressive experience in marketing, brand management, digital marketing, or related fields.
• At least 3 years of experience in a managerial or leadership capacity.
• Experience in retail, home improvement, construction materials, consumer goods, interior design, or related industries is highly preferred.
• Demonstrated experience in creative development, graphic design, 3D visualization/simulation, and e-commerce management.

Knowledge & Competencies

• Strong knowledge of marketing strategy, brand management, and integrated marketing.
• Solid understanding of graphic design principles and visual communication.
• Strong digital marketing and social media expertise.
• Knowledge of e-commerce platforms and online marketplace operations.
• Understanding of consumer behavior, market research, and marketing analytics.
• Strong budget management and project management skills.
• Excellent leadership, communication, and stakeholder management capabilities.

Technical Skills

• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Experience with Canva and other content creation tools.
• Knowledge of 3D visualization and simulation software such as SketchUp, AutoCAD, Blender, 3ds Max, Lumion, or similar platforms.
• Familiarity with video editing software such as Adobe Premiere Pro, After Effects, or equivalent.
• Experience managing websites and Content Management Systems (CMS).
• Working knowledge of SEO, SEM, Google Analytics, Meta Ads, and email marketing platforms.
• Proficiency in Microsoft Office and presentation tools.