Marketing Manager

PFF U19 National Group; Carmona; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

The Philippine Football Federation is seeking a dynamic Marketing Manager to drive strategic marketing initiatives from its Carmona, Cavite base. You will develop campaigns that elevate Philippine football domestically and internationally, shaping brand messaging and fan engagement across multiple channels.

Ideal candidates have 3–5 years in sports marketing, strong digital expertise, and excellent English and Filipino communication.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–5 years of professional marketing experience in sports/related industries.
• Excellent written and verbal English and Filipino communication.

Responsibilities

• Develop and implement integrated marketing campaigns across channels.
• Manage brand messaging aligned with the Federation's vision.
• Oversee digital marketing, social media, and content creation.
• Collaborate with media partners, sponsors, and stakeholders.
• Create promotional materials including videos and graphics.
• Analyze marketing metrics and ROI for campaigns.
• Manage budgets and vendor relationships.
• Coordinate with teams to ensure seamless campaigns.
• Research market trends to identify opportunities.
• Build relationships with media outlets and influencers.

Skills

Marketing experience

Digital marketing

Content management

Project management

English & Filipino communication

Analytical skills

Creativity

Stakeholder collaboration

Football knowledge

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Analytics platforms

Design software

Job description

About the role

The Philippine Football Federation is seeking a dynamic and strategic Marketing Manager to join our team on a full-time basis. Based in Carmona, Cavite, this role will be instrumental in developing and executing comprehensive marketing strategies that elevate the profile of Philippine football both domestically and internationally. As Marketing Manager, you will play a pivotal role in building brand awareness, driving engagement with our fanbase, and supporting the Federation's mission to develop and promote football excellence in the Philippines.

Key responsibilities

• Develop and implement integrated marketing campaigns across multiple channels to promote Philippine football events, teams, and athletes
• Manage brand messaging and ensure consistent communication aligned with the Federation's vision and values
• Oversee digital marketing initiatives, including social media strategy, content creation, and online engagement
• Collaborate with media partners, sponsors, and stakeholders to maximise marketing reach and impact
• Create compelling marketing materials, including promotional videos, graphics, and written content
• Monitor and analyse marketing performance metrics to measure campaign effectiveness and ROI
• Manage marketing budgets and vendor relationships to ensure cost-effective execution of campaigns
• Coordinate with internal teams including communications, events, and operations to ensure seamless campaign delivery
• Research market trends and competitive landscape to identify new marketing opportunities
• Develop and nurture relationships with media outlets and influencers within the football community

What we're looking for

• Bachelor's degree in Marketing, Communications, Business, or a related field
• Minimum 3-5 years of professional marketing experience in sports, media, or related industries
• Proven track record of developing and successfully executing marketing campaigns
• Strong understanding of digital marketing channels, social media platforms, and content management systems
• Excellent written and verbal communication skills in English and Filipino
• Proficiency with marketing tools and software, including analytics platforms and design tools
• Strong project management and organisational skills with the ability to manage multiple campaigns simultaneously
• Demonstrated ability to work collaboratively with diverse teams and stakeholders
• Creative thinking and problem-solving abilities
• Passion for football and understanding of the sport's culture and audience
• Experience in sports marketing or working with sports organisations is highly desirable

About us

The Philippine Football Federation is the national governing body for football in the Philippines, committed to developing the sport at all levels and representing Philippine football on the international stage. We are dedicated to fostering excellence, inclusivity, and sustainable growth within the football community. Our mission is to inspire and empower athletes, coaches, and fans to achieve their full potential whilst promoting the beautiful game across the nation. We pride ourselves on our collaborative culture, innovative approach to development, and deep-rooted commitment to advancing Philippine football.

What we offer

We offer a competitive salary package commensurate with experience and qualifications. Employees benefit from opportunities for professional development and career growth within a growing sports organization. We provide a collaborative and dynamic work environment where your contributions are valued and recognized. The role offers exposure to exciting projects, the chance to work with passionate football enthusiasts, and the opportunity to make a meaningful impact on the development of football in the Philippines. We foster a supportive workplace culture that encourages innovation, teamwork, and personal development.