Marketing Manager

New Media Services, Pty. Ltd.

Baguio

On-site

PHP 600,000 - 1,000,000

Full time

3 days ago

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Job summary

New Media Services, an AI-enabled outsourcing company serving global clients, is seeking a strategic Marketing Manager to lead our marketing efforts across multiple brands. You will develop and execute strategies to generate qualified leads, strengthen brand positioning, support sales, and drive revenue.

The role oversees demand generation, digital marketing, SEO, content, creative production, paid advertising, analytics, and marketing operations, mentoring a small team and collaborating with

Qualifications

3+ years of B2B marketing experience.
Proven experience managing integrated marketing campaigns.
Strong understanding of lead generation and sales funnels.
Experience with Google Ads, Meta Ads, LinkedIn Marketing, and marketing analytics.
Hands-on experience with SEO, GEO and content marketing.
Excellent project management and stakeholder management skills.
Strong written and verbal English communication skills.

Responsibilities

Develop and execute annual and quarterly marketing plans aligned with company growth objectives.
Own the overall marketing roadmap across multiple brands and service lines.
Present marketing plans, campaign performance, and strategic recommendations to senior leadership.
Build and optimize lead generation campaigns targeting B2B decision makers.
Generate MQLs through digital marketing, content, SEO, paid media, outbound initiatives, and events.
Manage Google Ads, Meta Ads, LinkedIn campaigns, and other paid channels.
Lead GEO/AEO initiatives and manage on-page/off-page SEO efforts.
Oversee content creation and brand messaging across channels.
Manage designers, editors, and external vendors; ensure brand consistency.
Collaborate with Sales to improve MQL handoffs and pipeline performance.
Track KPIs: website traffic, MQLs, CPL, CAC, ROAS, pipeline, revenue.

Skills

B2B marketing

Campaign management

Lead generation

SEO

Analytics

English communication

Digital advertising

CRM/marketing automation

Tools

HubSpot

Google Ads

GA4/Google Analytics

Google Search Console

SEMrush

Ahrefs

SE Ranking

Mailchimp

Job description

About the Role

We are looking for a strategic and data-driven Marketing Manager to lead the marketing efforts of New Media Services, an AI-enabled outsourcing company serving global clients. The role is responsible for developing and executing marketing strategies that generate qualified leads, strengthen brand positioning, support sales, and drive revenue across multiple service brands.

This position oversees the company's end-to-end marketing function, including demand generation, digital marketing, SEO, content, creative production, paid advertising, analytics, and marketing operations.

Key Responsibilities

Marketing Strategy

Develop and execute annual and quarterly marketing plans aligned with company growth objectives.
Own the overall marketing roadmap across multiple brands and service lines.
Present marketing plans, campaign performance, and strategic recommendations to senior leadership.

Demand Generation

Build and optimize lead generation campaigns targeting B2B decision makers.
Generate Marketing Qualified Leads (MQLs) through digital marketing, content, SEO, paid media, outbound initiatives, and events.
Continuously improve lead quality, conversion rates, and customer acquisition costs.

Digital Marketing

Manage Google Ads, Meta Ads, LinkedIn campaigns, and other paid acquisition channels.
Plan, launch, monitor, and optimize campaigns based on performance metrics.
Manage campaign budgets and maximize ROI.

SEO & Organic Growth

Lead technical SEO, on-page SEO, off-page SEO, content optimization, and keyword strategy.
Drive Generative Engine Optimization (GEO) / Answer Engine Optimization (AEO) initiatives to improve AI search visibility.
Monitor rankings, traffic, backlinks, and organic conversions.

Content & Brand Marketing

Develop messaging and positioning for company services.
Oversee content creation

Creative Leadership

Manage designers, video editors, content creators, and external vendors.
Review creative concepts, approve designs, and ensure brand consistency across all channels.
Maintain quality standards for all marketing assets.

Sales Enablement

Work closely with the sales team to improve MQL handoffs and pipeline performance.
Develop sales materials and messaging that support business development.
Collaborate on account-based marketing initiatives and strategic campaigns.

Marketing Analytics

Track and report key marketing metrics including:
- Website traffic
- MQLs
- Conversion rates
- CPL
- CAC
- ROAS
- Pipeline contribution
- Closed deals
- Marketing-attributed revenue
Present actionable insights and recommendations to leadership.

Team Management

Lead and mentor the marketing team.
Set KPIs and ensure projects are delivered on time.
Coordinate cross-functional initiatives with Sales, Operations, Product, and Leadership.

Qualifications

Required

3+ years of B2B marketing experience.
Proven experience managing integrated marketing campaigns.
Strong understanding of lead generation and sales funnels.
Experience with Google Ads, Meta Ads, LinkedIn Marketing, and marketing analytics.
Hands-on experience with SEO, GEO and content marketing.
Excellent project management and stakeholder management skills.
Strong written and verbal English communication skills.

Preferred