Marketing & Loyalty Officer

AF Payments Inc.; Philippines; On-site; PHP 300,000 - 420,000; Full time

Job summary

AF Payments Inc. in the Philippines is seeking a Marketing Officer to oversee the Marketing Plan for AFPI, ensuring that messaging and initiatives align with the brand.

You will lead key campaigns for beep app and beep rewards, develop partnerships, manage events, and drive lead generation while monitoring KPI achievement and reporting to the leadership team.

Qualifications

• Bachelor's degree in marketing, communication, business or related field.
• Proven work experience in marketing.
• Solid knowledge of marketing plans, events and promotions.
• Thorough knowledge of social media and web analytics.
• Has digital marketing experience.

Responsibilities

• Manages and Develops Marketing Campaigns aligned with the Marketing Head to support financial targets.
• Leads creation and execution of marketing plans for beep app/super app and beep rewards.
• Develops and maintains relationships with key partners for joint marketing efforts.
• Develops campaigns to strengthen brand awareness and customer preference.
• Performs market research and analyzes summaries to inform strategy.
• Tracks KPI with leadership team and reports monthly, quarterly, and annually.

Job description

The role of the Marketing Officer is responsible in overseeing the Marketing Plan of AFPI including the marketing activities and campaigns. He/She ensures that the initiatives and messaging are aligned with the brand communication. He/She leads some key, identified projects assigned by the Head of Marketing & Loyalty. This role is responsible in monitoring the KPI achievement of the Department and ensure that the employees in the department adhere to company standards, policies, and guidelines.

• Manages and Develops Marketing Campaigns as aligned with the Marketing Head that will support the accomplishment of financial targets
• Leads the creation and effective execution of marketing plans for beep app/super app and beep rewards. Identifies opportunities that will be relevant to the end-users and to the brand.
• Develops and maintains strong relationships with key partners, and executes joint marketing efforts to ensure growth and business expansion.
• Develops campaigns to strengthen brand awareness and customer preference over competitors in the market.
• Conducts regular collateral audit in making sure that all marketing materials are updated and deployed within the acceptable timetable.
• Leads the planning and on time roll-out of assigned projects and events
• Develops and implements effective lead generation campaigns that meets the required KPI.
• Plans and Rolls-out projects and events as assigned by the Marketing Head.
• Helps in the execution of market survey and timely submission of its summary and analysis
• Develops promo plans, content, and artwork development
• Conducts Research on competition and formulates appropriate marketing strategies to maintain market leadership.
• Works with the Marketing Manager and Marketing Assistant on the NPS (Net Promoter Score), CSAT (Customer Satisfaction Score) and CES (Customer Effort Score)- Customer Satisfaction Metrics to track year on year and provide monthly, mid-year and annual report to the Business Leadership Team

Functional Competencies

• Has project management fundamental and people management skills
• Has strong coordination skills
• Effective written and verbal communication skills
• High attention to details
• Outstanding organizational and time management skills
• Strong business acumen
• Process improvement
• Ability to work effectively within a team and independently.
• Experience using computers for a variety of tasks.
• High proficiency in the use of technology, competency in Microsoft applications including Word, Excel, and Outlook.
• Good organization skills
• Excellent interpersonal skills

Education and Work Background

• Bachelor’s degree in marketing, communication, business or related field
• Proven work experience in marketing or in the same field.
• Solid knowledge of marketing plan, events, and promotions.
• Thorough knowledge of social media and web analytics.
• Has digital marketing experience
• Familiar on research techniques and execution