Marketing Lead

Filinvest Development Corporation; Muntinlupa; On-site; PHP 600,000 - 800,000; Full time

Job summary

A leading development corporation in the Philippines is seeking a Marketing Lead to develop and execute integrated marketing strategies that strengthen brand presence and support business growth. This role encompasses brand management, digital marketing, event organization, and sales support, ensuring impactful messaging across channels. The ideal candidate will have a degree in Communications or Marketing Management, alongside relevant experience in the field. Competitive compensation and a collaborative work environment are offered.

Qualifications

• BA in Communications, Marketing Management, or related fields.
• Experience in a marketing role preferred.
• Strong understanding of digital marketing tools.

Responsibilities

• Develop and manage the organization’s brand strategy and messaging.
• Plan and execute integrated marketing campaigns across channels.
• Manage digital marketing, including social media and SEO efforts.
• Organize marketing events and oversee experiential marketing.
• Support sales teams with marketing materials and campaigns.
• Measure and report on campaign performance and ROI.

Skills

Brand Management

Marketing Communications

Social Media Management

Digital Marketing

Public Relations

Media and Advertising

Sales and Broker Marketing Support

Content Marketing

Influencer Marketing

Events and Placemaking

Market Research

Business and Creative Writing

Creatives

Design and Layout

Education

BA in Communications

BA/BS in Marketing Management

Media or Multimedia Management

Job description

Job Summary

The Marketing Lead develops and executes integrated marketing strategies to strengthen brand presence, drive engagement, and support business growth. This role oversees brand management, communications, digital marketing, events, and sales support to ensure consistent and impactful messaging across all channels.

Duties and Responsibilities

1. Brand Management

   Develop and maintain the organization’s brand strategy, messaging, and visual identity.

   Ensure consistent brand representation across all marketing channels and materials.

   Create brand guidelines, templates, and toolkits for internal and external use.

2. Marketing Communications

   Plan and execute integrated marketing communications campaigns across various channels.

   Manage media relations and public relations efforts to build credibility and awareness.

   Develop corporate and sales collaterals, presentations, and communication materials.

3. Digital Marketing

   Manage digital marketing campaigns, including social media, email, SEO, and paid advertising.

   Develop content calendars and oversee content creation for digital platforms.

   Monitor performance metrics, analyze results, and optimize campaigns for better outcomes.

4. Events and Activations

   Plan, organize, and execute events, activations, and experiential marketing initiatives.

   Coordinate partnerships and sponsorships to expand reach and impact.

   Oversee on-site branding, signage, and customer experiences.

5. Sales and Marketing Support

   Support sales teams with marketing campaigns and materials to drive lead generation and conversions.

   Develop programs and tools to engage partners, brokers, or key stakeholders.

   Conduct market research and competitive analysis to inform strategies.

6. Strategy and Reporting

   Develop marketing plans aligned with business goals.

   Track, measure, and report on campaign performance and ROI.

   Provide insights and recommendations to improve marketing effectiveness.

Technical Competencies and Skills

• Brand Management
• Marketing Communications
• Social Media Management
• Digital Marketing
• Public Relations
• Media and Advertising
• Sales and Broker Marketing Support
• Content Marketing
• Influencer Marketing
• Events and Placemaking
• Market Research
• Business and Creative Writing
• Creatives
• Design and Layout

Education, Trainings and Licenses Required

BA in Communications, BA/BS in Marketing Management, Media or Multimedia Management, Experience in related field.