Marketing Associate

PurpleBug, Inc - Marketing Technology Company; Philippines; On-site; PHP 446,400 - 669,600; Full time

Job summary

PurpleBug, Inc - Marketing Technology Company in Makati is seeking a skilled marketing professional to lead integrated strategies across digital, traditional, and experiential marketing channels.

The ideal candidate will manage content development, analyze marketing performance, and execute large-scale brand events while ensuring alignment with business objectives. A Bachelor's degree in marketing or related field is required, and a Master's degree is preferred.

Qualifications

• 2-4 years of experience in brand marketing required.
• Experience in managing teams and mentoring junior members preferred.
• Proven success in digital and traditional marketing campaigns.

Responsibilities

• Lead integrated marketing strategies.
• Manage content for digital and traditional media.
• Analyze campaign performance and prepare reports.
• Plan and execute brand events and activations.

Skills

Leading creative campaigns

Data assessment and interpretation

Event planning

Crisis communication

Strong communication skills

Budget management

Education

Bachelor's degree in Marketing, Communications, Business

Master's degree or additional certifications preferred

Tools

Digital marketing platforms

Content management systems

Social media tools

Job description

Job Requirements

Education

• Bachelors degree in Marketing, Communications, Business, or a related field. A Masters degree or additional certifications in Brand Management, Marketing, or Digital Marketing is preferred.
• 2-4 years of experience in brand marketing with proven success in both digital and traditional marketing campaigns. Experience in managing teams and mentoring junior members is preferred. A strong track record in event planning, media buying, stakeholder management, and crisis communication is required.

Skills

• Ability to develop and execute long-term strategies across traditional and digital media, ensuring alignment with business objectives.
• Experience in leading creative campaigns, overseeing content creation, and ensuring brand consistency across all media.
• Strong ability to assess and interpret data from campaigns, consumer feedback, and market research to inform strategic decisions.
• Knowledge of both digital and traditional media planning, with the ability to allocate budgets efficiently and optimize performance.
• Proven ability to lead teams, manage projects, and mentor junior staff in a collaborative environment.
• Expertise in leading brand response and managing public relations crises, ensuring the brand's integrity is maintained.
• Ability to work closely with internal teams, senior leaders, external partners, and agencies to achieve brand objectives.
• Strong verbal and written communication skills to convey brand strategies and results effectively to diverse audiences.
• Experience in planning and executing large-scale brand events and product activations that engage and inspire audiences.

Job Description

• Creative Strategy and Campaign Leadership
• Lead the development and execution of integrated marketing strategies across digital, traditional, and experiential channels.
• Oversee large-scale marketing campaigns, ensuring alignment with business objectives and optimizing brand visibility.
• Content Development and Oversight
• Manage and approve content for both digital and traditional media, ensuring consistent messaging and alignment with brand objectives.
• Collaborate with creative teams to ensure content resonates with target audiences and adheres to brand guidelines.
• Advanced Market Research and Insights
• Lead market and competitive research, analyzing trends, consumer behavior, and industry shifts to inform long-term marketing strategies.
• Provide actionable insights to optimize brand campaigns and positioning.
• Event Planning and Strategic Partnerships
• Plan and execute brand events, product launches, trade shows, and high-profile activations.
• Identify, develop, and manage strategic partnerships and sponsorships to enhance brand visibility and engagement.
• Traditional Media Strategy and Execution
• Drive the planning and execution of traditional media campaigns (TV, radio, print), ensuring they integrate seamlessly with digital marketing efforts.
• Collaborate with media agencies to negotiate placements, monitor campaign performance, and optimize outcomes.
• Asset Management and Brand Consistency
• Oversee the management and organization of all marketing assets, ensuring they are current, accessible, and consistent with brand guidelines.
• Develop and enforce brand standards to ensure consistent messaging across all channels.
• Advanced Social Media Strategy
• Lead the development and execution of social media strategies to enhance brand presence, engagement, and loyalty.
• Manage social media content creation and community engagement efforts to drive positive brand sentiment.
• Comprehensive Campaign Analysis and Reporting
• Analyze the performance of traditional and digital marketing campaigns, preparing comprehensive reports for leadership.
• Use data and insights to refine strategies and drive continuous improvement in marketing execution.
• Stakeholder Management
• Build and maintain strong relationships with internal and external stakeholders, ensuring alignment on brand goals and strategies.
• Effectively communicate brand strategy and campaign results to stakeholders, ensuring collaboration and managing expectations.
• Crisis Management
• Lead brand response during crises, maintaining brand integrity through effective communication and management.
• Work closely with PR and communications teams to manage reputation and customer engagement during sensitive situations.
• Brand Health Monitoring
• Monitor and assess brand health through customer feedback, brand perception analysis, and market positioning.
• Use metrics like Net Promoter Score (NPS) and customer satisfaction surveys to track and improve brand performance.
• Team Leadership and Cross-Functional Collaboration
• Lead and mentor junior marketing team members, providing support and guidance in executing initiatives.
• Work with cross-functional teams (sales, operations, creative) to ensure marketing efforts align with overall business objectives.
• Time, Budget, and Resource Management
• Manage marketing budgets and resources, ensuring campaigns are delivered on time, within budget, and at the highest quality.
• Oversee project timelines, ensuring timely and effective execution of marketing initiatives.