Marketing Intelligence Data Analyst — Actionable Insights

NCC Group; Taguig; Hybrid; PHP 500,000 - 800,000; Full time

Benefits offered by this job

Transportation and rice allowances

Night differential, overtime pay and</

13th‑month pay and bonus plan

Day‑1 HMO healthcare coverage

Outpatient medicine reimbursement

Group life insurance

Employee Assistance Program (EAP)

Generous vacation and sick leave

Company share plan

Job summary

NCC Group, in Manila, is seeking a Marketing Intelligence Data Analyst to transform marketing data into actionable insights. Based in Taguig City with 2 days onsite weekly, you will support global marketing teams by analysing campaign performance, audience behaviour, and channel effectiveness to inform strategic decisions and optimise outcomes.

You will develop dashboards, enhance segmentation, and collaborate with the Data and MI team to ensure alignment and consistency across reporting.

Qualifications

• Strong analytical skills with experience in marketing data analysis.
• Proficiency in Excel, Power BI/Tableau, and marketing platforms (Salesforce, Pardot, GA4, LinkedIn Campaign Manager).
• Experience with SQL or Python for data manipulation is a plus.
• Understanding of marketing funnels, campaign attribution, segmentation, and lead lifecycle.
• Familiarity with buyer journey mapping and multi‑touch attribution models.
• Ability to communicate insights clearly to both technical and non‑technical audiences.
• Experience in marketing analytics, business intelligence, or data analysis.

Responsibilities

• Analyse marketing campaign performance across platforms and build dashboards.
• Conduct segmentation analysis to support targeting and audience journey mapping.
• Improve access to prospecting data across platforms for the team.
• Collaborate with Data and MI to align reporting with BI frameworks.
• Integrate insights from digital journeys into campaign planning and performance analysis.
• Map buyer journeys across touchpoints to identify conversion paths and drop-off points.
• Support multi‑campaign attribution modelling to understand ROI across the funnel.
• Provide insights into broad buying groups to inform planning.
• Develop and maintain dashboards and reports for planning and reviews.
• Partner with Marketing Operations to improve data quality and reporting consistency.
• Support quarterly and annual reporting cycles with insights.
• Identify predictive indicators and build models for forecasting and optimisation.
• Translate complex data into narratives for non-technical stakeholders.
• Stay current with marketing analytics trends and tools.

Skills

Analytical skills

Excel

Power BI

Tableau

Salesforce

Pardot

GA4

LinkedIn Campaign Manager

SQL

Python

Tools

SQL

Python

Job description

NCC Group, in Manila, is seeking a Marketing Intelligence Data Analyst to transform marketing data into actionable insights. Based in Taguig City with 2 days onsite weekly, you will support global marketing teams by analysing campaign performance, audience behaviour, and channel effectiveness to inform strategic decisions and optimise outcomes.

You will develop dashboards, enhance segmentation, and collaborate with the Data and MI team to ensure alignment and consistency across reporting.