Marketing Intelligence Data Analyst
NCC Group
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Benefits offered by this job
Job summary
NCC Group is seeking a Marketing Intelligence Data Analyst to transform marketing data into actionable insights. Based in Manila with two onsite days weekly in Taguig, you will support global marketing teams in campaign performance, segmentation, and audience targeting while aligning reporting with BI frameworks.
The role requires strong analytical skills, proficiency in BI tools, and experience with marketing platforms. Collaboration across teams and data-driven storytelling are essential.
Qualifications
- Strong analytical skills and experience in marketing data analysis.
- Proficiency in Excel, Power BI/Tableau, and marketing platforms like Salesforce and Pardot.
- Experience with SQL or Python for data manipulation is a plus.
Responsibilities
- Analyse marketing campaign performance across platforms and build dashboards.
- Conduct segmentation analysis to support targeting and audience journey mapping.
- Make marketing prospecting data accessible across platforms.
- Collaborate with Data and MI teams to align reporting and metrics.
- Work with the Digital team to integrate insights into campaign planning.
- Map buyer journeys across touchpoints to identify conversion paths.
- Support multi-channel attribution modelling and ROI understanding.
- Develop dashboards and reports to support planning and reviews.
- Improve data quality and reporting consistency with Marketing Operations.
- Support quarterly and annual reporting with actionable insights.
- Identify predictive indicators to support forecasting and optimization.
- Translate complex data into clear narratives for stakeholders.
- Stay updated on marketing analytics trends and tools.
Skills
Tools
Job description
Department: Marketing
Employment Type: Full Time
Location: PHL Manila
Position Title: Marketing Intelligence Data Analyst
Location: Taguig City, Metro Manila – 2 days per week onsite
This role will play a pivotal role in transforming marketing data into actionable insights. This role supports global marketing teams by analysing campaign performance, audience behaviour, and channel effectiveness to inform strategic decisions and optimise marketing outcomes. A key focus will be on improving segmentation, enabling access to prospecting data, and collaborating with the Data and MI team to ensure alignment and consistency across reporting and analytics.
- Analyse marketing campaign performance across platforms (Salesforce, Pardot, Google Analytics, LinkedIn, etc.) and build dashboards that bring together the right data to identify trends, opportunities, and insight across both linear digital journeys and strategic account engagement.
- Conduct segmentation analysis to support targeting, personalisation, and audience journey mapping.
- Make marketing prospecting data available to the team by improving access, structure, and usability across platforms.
- Collaborate with the Data and MI team to align marketing reporting with broader business intelligence frameworks and ensure consistency in data definitions and metrics.
- Work closely with the Digital team to integrate insights from digital journeys, web behaviour, and conversion paths into campaign planning and performance analysis.
- Map and analyse buyer journeys across multiple touchpoints and channels to identify conversion paths and drop-off points.
- Support multi-campaign and multi-channel attribution modelling to understand influence and ROI across the funnel.
- Provide insights into broad buying groups, including roles, behaviours, and engagement patterns, to support strategic campaign planning.
- Develop and maintain dashboards and reports that support campaign planning, performance tracking, and strategic reviews.
- Partner with Marketing Operations to improve data quality, taxonomy, and reporting consistency.
- Support quarterly and annual reporting cycles with insights that inform planning and prioritisation.
- Identify predictive indicators and build models to support forecasting and campaign optimisation.
- Translate complex data into clear, compelling narratives for non-technical stakeholders.
- Stay current with marketing analytics trends, tools, and techniques to continuously improve reporting maturity.
- Strong analytical skills with experience in marketing data analysis.
- Proficiency in Excel, Power BI/Tableau, and marketing platforms (Salesforce, Pardot, GA4, LinkedIn Campaign Manager).
- Experience with SQL or Python for data manipulation is a plus.
- Understanding of marketing funnels, campaign attribution, segmentation, and lead lifecycle.
- Familiarity with buyer journey mapping and multi-touch attribution models.
- Ability to communicate insights clearly to both technical and non-technical audiences.
- Experience in marketing analytics, business intelligence, or data analysis.
- Focusing on Clients and Customers.
- Working as One NCC.
- Always Learning.
- Being Inclusive and Respectful.
- Delivering Brilliantly.
At NCC Group, our mission is to create a more secure digital future. That mission underpins everything we do, from our work with our incredible clients to groundbreaking research shaping our industry. Our teams' partner with clients across a multitude of industries, delving into, securing new products, and emerging technologies, as well as solving complex security problems. As global leaders in cyber and escrow, NCC Group is a people-powered business seeking the next group of brilliant minds to join our ranks.
Our colleagues are our greatest asset, and NCC Group is committed to providing an inclusive and supportive work environment that fosters creativity, collaboration, authenticity, and accountability. We want colleagues to put down roots at NCC Group, and we offer a comprehensive benefits package, as well as opportunities for learning and development and career growth. We believe our people are at their brilliant best when they feel bolstered in all aspects of their well‑being, and we offer wellness programs and flexible working arrangements to provide that vital support.
- Transportation and rice allowances
- Night differential, overtime pay and holiday pay
- 13th‑month pay and performance‑based bonus plan
- Day‑1 HMO healthcare coverage for you and dependents
- Outpatient medicine reimbursement
- Group life insurance, accidental death & disability cover
- Employee Assistance Program (EAP) with 24/7 confidential counselling
- Generous vacation and sick leave, available from Day 1
- Special Time Off: Take time off for those big moments in life, like getting married/civil ceremony, becoming a grandparent, and welcoming home a new pet.
- Company share plan & Sharesave scheme allowing discounted share purchase through monthly savings
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