Strategic Campaign & Promotions Specialist

Bricolage Group of Companies; Quezon City; Presencial; PHP 600 000 - 900 000; Tempo integral

Resumo da oferta

Bricolage Group of Companies is seeking a Campaign Specialist to support the development and execution of national campaigns, consumer promotions and strategic growth partnerships, translating priorities into integrated programs that drive demand and measurable business impact.

You will collaborate with Marketing, Digital, Trade, and Insights to ensure on-brand, timely campaigns across channels, track performance, and apply learnings to future programs.

Qualificações

• Bachelor’s degree in Marketing, Business, Communications or related field.
• At least 3-5 years of experience in Brand Marketing, Campaign Marketing, Consumer Marketing or related roles
• Brand Marketing experience from FMCG or another highly disciplined consumer marketing environment
• Strong understanding of Brand Marketing fundamentals, including consumer insight, target audience, proposition, campaign development, execution and performance measurement
• Experience supporting or managing integrated national campaigns and consumer promotions
• Strong project management and cross-functional coordination skills
• Commercially oriented and comfortable working with sales and campaign performance data
• Experience working with creative, media, digital and activation agencies is an advantage

Responsabilidades

• Support the Campaigns Manager in developing national campaign plans based on agreed consumer, shopper and business priorities.
• Translate approved campaign strategies into detailed workplans, timelines, deliverables and execution requirements.
• Support development of campaign briefs with clear consumer insight, objectives, target audience, proposition and desired consumer response.
• Coordinate campaign development from briefing through production, launch and post-campaign review.
• Ensure campaign execution remains consistent with the approved strategy and MR.DIY brand direction.
• Support development and execution of consumer promotions designed to generate interest, urgency and incremental purchase.
• Manage day-to-day execution of limited-time programs, purchase-with-purchase initiatives and other national promotional programs.
• Help ensure promotional mechanics are simple, compelling, commercially viable and easy for consumers to understand.
• Coordinate with Trade Marketing, Operations and other relevant functions to ensure programs are operationally ready and executable in-store.
• Track execution readiness and proactively elevate issues that may affect campaign delivery.
• Support the Campaigns Manager in developing and executing strategic growth partnerships that can contribute to conversion, brand equity or both.
• Coordinate partner requirements, timelines, deliverables and internal approvals.
• Help translate partnership opportunities into relevant consumer-facing programs.
• Ensure partnership activations are integrated across appropriate campaign, digital and in-store touchpoints.
• Support tracking and post-activity evaluation of partnership performance.
• Work closely with Branding, Digital and Creatives to ensure campaigns are translated consistently across paid, owned and earned channels.
• Coordinate with Trade Marketing and Visual Merchandising to ensure strong and timely in-store execution.
• Manage day-to-day coordination with creative, media, activation and other agency partners as required.
• Maintain clear project timelines, status updates and accountability across campaign workstreams.
• Work with Insights & Analytics to track appropriate campaign performance measures.
• Consolidate relevant sales, traffic, transactions, basket, engagement and other agreed campaign results.
• Support post-campaign reviews to identify what worked, what did not and what should be improved.
• Maintain campaign performance and learning documentation to support future planning.
• Help ensure learnings from previous campaigns are applied to succeeding programs.
• Coordinate closely with Branding, Digital, Creatives, Trade Marketing and Insights & Analytics.
• Support required alignment with Operations, Finance, Legal, Purchasing and other functions depending on campaign requirements.
• Ensure timely delivery of campaign materials, approvals and execution requirements.
• Proactively identify execution risks and work with relevant teams to resolve issues before launch.

Conhecimentos

Campaign planning

Cross-functional coordination

Project management

Data-driven decision making

Consumer insights

Formação académica

Bachelor’s degree in Marketing, Business, Communications or related field

Descrição da oferta de emprego

Bricolage Group of Companies is seeking a Campaign Specialist to support the development and execution of national campaigns, consumer promotions and strategic growth partnerships, translating priorities into integrated programs that drive demand and measurable business impact.

You will collaborate with Marketing, Digital, Trade, and Insights to ensure on-brand, timely campaigns across channels, track performance, and apply learnings to future programs.