Marketing Head

Universal College of Parañaque; Parañaque; On-site; PHP 2,000,000 - 3,500,000; Full time

Job summary

Universal College of Parañaque is seeking a Marketing Head to lead the development and execution of marketing strategies that strengthen the college’s brand and boost student enrollment. You will oversee campaigns, coordinate with departments, and guide the marketing team to deliver measurable results.

The ideal candidate holds a Bachelor's degree in Marketing or related field, with 5+ years in marketing leadership, and strong skills in digital marketing, branding, and strategic planning to

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• More than 5 years of relevant work experience in marketing, preferably in a leadership or managerial position.
• Strong leadership, communication, and strategic planning skills.
• Knowledgeable in digital marketing, social media management, branding, and promotional campaigns.
• Ability to lead a team and develop effective marketing strategies.

Responsibilities

• Develop and implement marketing strategies to promote the institution and its academic programs.
• Oversee marketing campaigns, advertising, and promotional activities.
• Lead and supervise the marketing team in executing marketing plans.
• Monitor marketing performance and evaluate the effectiveness of campaigns.
• Manage the institution's branding and ensure consistency across marketing materials.
• Coordinate with other departments to support enrollment and institutional activities.
• Identify market trends and opportunities to improve the institution's visibility and reach.
• Prepare marketing reports and present recommendations to management.

Skills

Leadership

Communication

Strategic planning

Digital marketing

Social media management

Branding

Promotional campaigns

Team leadership

Education

Bachelor's degree in Marketing or related field

Job description

Job Description

The Marketing Head is responsible for developing, implementing, and overseeing the institution's marketing strategies to strengthen its brand, increase student enrollment, and promote its academic programs. The position involves leading the marketing team, managing promotional campaigns, and ensuring effective marketing operations.

Key responsibilities

• Develop and implement marketing strategies to promote the institution and its academic programs
• Oversee marketing campaigns, advertising, and promotional activities
• Lead and supervise the marketing team in executing marketing plans
• Monitor marketing performance and evaluate the effectiveness of campaigns
• Manage the institution's branding and ensure consistency across marketing materials
• Coordinate with other departments to support enrollment and institutional activities
• Identify market trends and opportunities to improve the institution's visibility and reach
• Prepare marketing reports and present recommendations to management

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• More than 5 years of relevant work experience in marketing, preferably in a leadership or managerial position
• Strong leadership, communication, and strategic planning skills
• Knowledgeable in digital marketing, social media management, branding, and promotional campaigns
• Ability to lead a team and develop effective marketing strategies