Marketing Growth Specialist - Philippines

Anker Innovations Philippines; Manila; Sur place; PHP 350 000 - 550 000; Plein temps

Résumé du poste

Anker Innovations Philippines seeks a growth marketing professional who blends data analysis with experimentation to uncover opportunities across markets. You will engage in global campaigns and apply AI-era marketing automation to push growth with multi-channel media buying.

Mentorship will help you master data-driven growth marketing in a fast-paced, international setting. Join us to optimize campaigns on Meta, Google, TikTok, and Amazon, and to develop expertise in data-driven decision making

Qualifications

• Class of 2027: bachelor’s degree or above in data science, statistics, marketing, engineering, mathematics, or related fields.
• Experience in data analysis projects, campus competitions, internships, or student clubs showing data-driven decision-making.
• Global marketing mindset with awareness of overseas market dynamics and advertising trends.
• Data-sensitive instinct to detect metric fluctuations and extract optimization signals.
• Growth-driven mindset with ability to use AI tools for data analysis, automated buying, and copy optimization.
• Exposure to real global marketing operations and campaigns with multi-million-dollar budgets.
• One-on-one mentorship to quickly master data-driven growth marketing methodologies.
• Hands-on experience in AI-era marketing automation and intelligent buying to develop into a growth marketing professional.

Responsabilités

• Analyze data and generate insights from marketing data analysis, user behavior analysis, and ROI analyses.
• Execute media buying for DTC and Amazon markets in North America and Europe, running and optimizing full-funnel campaigns on platforms such as Meta, Google, TikTok, and Amazon.
• Run growth experiments including A/B testing, conversion funnel optimization, and growth model building.
• Monitor key advertising metrics (CTR, CVR, CPA, ROAS) and support campaign optimization and exploration of new channels, technologies, and tactics.

Connaissances

Data analysis

Growth marketing

A/B testing

AI tools

Automated buying

Copy optimization

Global campaigns

Campaign adaptation

Formation

Bachelor's degree or higher

Data science / statistics / marketing / engineering / mathematics

Description du poste

Your Role

Key responsibilities include:

• Conduct data analysis and generate insights by participating in marketing data analysis, user behavior analysis, and ROI analysis to identify growth opportunities from large datasets.
• Execute media buying by supporting advertising for DTC and Amazon markets in North America and Europe, running and optimizing full-funnel campaigns on platforms such as Meta, Google, TikTok, and Amazon.
• Run growth experiments including A/B testing, conversion funnel optimization, and growth model building, applying a scientific approach to growth.
• Optimize efficiency and control by monitoring key advertising metrics (CTR, CVR, CPA, ROAS), supporting campaign optimization, and exploring new channels, technologies, and tactics.

About You

The company is looking for candidates who meet the following qualifications:

• Class of 2027, bachelor's degree or above; backgrounds in data science, statistics, marketing, engineering, mathematics, or related fields.
• Experience in data analysis projects, campus competitions, internships, or student club operations, demonstrating data-driven decision-making or growth optimization abilities.
• A global marketing mindset with awareness of overseas market dynamics, ability to quickly grasp global user preferences, platform rules, and advertising trends, and adapt campaign strategies to local contexts.
• A data-sensitive instinct to detect fluctuations in key metrics (CTR, CVR, ROAS), extract optimization signals from data, and ensure evidence-based adjustments to improve advertising efficiency.
• A growth-driven mindset focused on conversion growth with strong execution skills, capable of using AI tools for data analysis, automated buying, and copy optimization to enhance growth efficiency and expand into new overseas markets.
• Exposure to real global marketing operations, including participation in campaigns with multi-million-dollar advertising budgets.
• One-on-one mentorship to quickly master data-driven growth marketing methodologies.
• Hands-on experience in AI-era marketing automation and intelligent buying, aiming to develop into a well-rounded growth marketing professional.