Marketing Growth Manager | WFH

Cloudstaff Philippines Inc.; Philippines; Hybrid; PHP 900,000 - 1,400,000; Full time

Benefits offered by this job

Health insurance

Employee equity program

Career growth opportunities

Team social events

Job summary

Cloudstaff Philippines Inc. is seeking a Marketing Growth Manager to build and manage a scalable marketing engine across multiple products and services, including Perfect Parking and Perfect Water Valve.

You will generate qualified leads, create sales opportunities, and drive revenue growth with a small, agile team. The role covers strategy, execution, tracking, testing, and AI-assisted automation across organic and paid channels, outbound campaigns, SEO, LinkedIn, email marketing, and CRM

Qualifications

• Experience building a marketing engine from scratch.
• Ability to run multi-channel lead-generation campaigns.
• Track and optimize campaigns for quality leads and revenue.
• Proficiency with paid ads, SEO, and email outreach.
• Strong analytics, reporting, and testing mindset.

Responsibilities

• Build and manage lead-generation campaigns across cold email, Google Ads, LinkedIn, Meta, SEO, and other channels.
• Create and maintain target prospect lists for each solution and segment.
• Develop outbound email campaigns, follow-up sequences, and LinkedIn outreach.
• Improve website pages, landing pages, and conversion paths.
• Support paid ad campaigns with research, copy, tracking, and testing.
• Own marketing analytics, attribution, and weekly reporting.

Skills

Lead generation

Multi-channel marketing

Campaign management

Data-driven decision making

Sales enablement

Tools

Google Ads

LinkedIn Ads

Facebook/Instagram Ads

YouTube Ads

CRM platforms

Job description

Job Description

We are looking for a Marketing Growth Manager to help build and manage our marketing engine across our current and future business solutions, including Perfect Parking, Perfect Water Valve, and other services and solutions.

Your primary objective is to generate qualified leads, create sales opportunities, support revenue growth, and build scalable marketing systems that allow us to grow with a small team.

This role includes strategy, execution, tracking, reporting, testing, and improvement across organic marketing, paid advertising, outbound campaigns, SEO, LinkedIn, email marketing, AI automation, and marketing operations.

Key Responsibilities

1. Build and manage lead-generation campaigns across cold email, Google Ads, LinkedIn, Meta, SEO, and other relevant channels.

2. Create and maintain target prospect lists for each business solution and customer segment.

3. Develop outbound email campaigns, follow-up sequences, and LinkedIn outreach strategies.

4. Help improve website pages, landing pages, lead magnets, and conversion paths.

5. Support paid ad campaigns, including keyword research, ad copy, tracking, testing, and performance review.

6. Own marketing analytics and reporting, including lead source tracking, campaign performance, cost per lead, booked meetings, pipeline, and revenue attribution where possible.

7. Build AI-assisted workflows and automations to improve lead research, outreach personalization, follow-up, content creation, reporting, and CRM efficiency.

8. Create and organize proof-based marketing assets, including case studies, one-pagers, testimonials, videos, FAQs, and sales support materials.

9. Maintain CRM discipline and ensure marketing leads are tracked properly from first contact through sales follow-up.

10. Provide weekly reporting on what was done, what worked, what did not work, what leads were generated, and what should be improved next.

Qualifications and Requirements

• Ability to build and manage a marketing engine from the ground up.
• Ability to develop and execute lead-generation strategies across multiple channels.
• Ability to generate qualified leads, booked meetings, sales opportunities, and revenue opportunities.
• Experience or ability to manage cold email campaigns and outbound campaigns.
• Ability to identify ideal customer profiles and build target prospect lists segmented by industry, geography, property type, title, company size, and pain point.
• Ability to create and test cold email campaigns, follow-up sequences, and LinkedIn outreach strategies.
• Knowledge of paid advertising, including Google Ads, LinkedIn Ads, Facebook and Instagram Ads, YouTube Ads, and retargeting.
• Ability to conduct keyword research, competitor research, ad copy creation, audience targeting, budget tracking, A/B testing, and conversion tracking.
• Knowledge of SEO, local SEO, Google Business Profile optimization, website optimization, landing pages, and conversion-rate optimization.
• Ability to create proof-based marketing assets, including case studies, testimonials, customer stories, videos, one-page sales sheets, FAQs, and sales support materials.
• Ability to use AI and automation to improve lead research, outreach personalization, lead enrichment, follow-ups, reporting, content creation, and CRM efficiency.
• Ability to build and maintain CRM tracking and marketing workflows.
• Ability to track lead sources, campaign performance, cost per lead, cost per qualified lead, cost per booked meeting, proposals, close rates, and revenue by campaign where possible.
• Ability to build dashboards and maintain a weekly marketing scorecard.
• Ability to create sales enablement materials, including one-page overviews, industry-specific sales sheets, email templates, proposal support materials, lead magnets, and pitch decks.
• Ability to maintain CRM hygiene and ensure leads are tracked from first contact through sales follow-up.
• Ability to test new messages, offers, audiences, and channels and improve campaigns based on performance data.
• Ability to create repeatable campaign playbooks and marketing processes.
• Comfortable starting from scratch, testing quickly, reporting clearly, and improving campaigns based on data.
• Ability to provide clear weekly reporting on marketing activities, results, leads generated, what worked, what did not work, and what should be improved next.

Perks and Benefits

Become part of the Employee Share Units program
Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc.
Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment
Endless opportunities for career advancement
In-house psychiatrist available to support employees' well-being
International career growth and connections
Mental Wellness Employee Assistance program through Lifeworks
Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues
Quarterly perks boxes for WFH staff, offering groceries and snacks to keep you fueled
Superb and exciting Mid-Year Parties – with items to give away and cash prizes!
Unlimited cash incentives for hired referrals
We set you up for success with a company-provided PC/Laptop and fiber internet connection.