Marketing Executive

STEMCELL INNOVATIONS PTE. LTD.; Santo Niño 1st; On-site; PHP 240,000 - 420,000; Full time

Job summary

STEMCELL INNOVATIONS PTE. LTD. is seeking a Digital Strategy & Campaign Management specialist to plan and manage digital marketing campaigns across paid, owned, and earned channels.

You will define target audiences, goals, and KPIs with internal stakeholders and execute SEO strategies including keyword research and basic technical audits. You will also manage SEM campaigns (Google Ads, Display, YouTube) to achieve ROI targets, track performance with analytics tools, and prepare monthly reports

Qualifications

• Degree in Marketing, Digital Marketing, Communications, or related field.
• Experience in healthcare industry is a plus.
• Good knowledge of Google Ads, Google Analytics, and SEO/SEM tools.
• Basic understanding of website analytics, keyword research, and link-building.
• Good communication and teamwork skills.
• Able to manage multiple campaigns and meet deadlines.
• Experience supporting marketing events, roadshows, or exhibitions.

Responsibilities

• Plan and manage digital marketing campaigns across paid, owned, and earned channels
• Define target audiences, campaign goals, and KPIs with internal stakeholders
• Execute SEO strategies (keyword research, on-page optimisation, basic technical audits)
• Manage SEM campaigns (Google Ads, Display, YouTube) to achieve ROI targets
• Track and analyse campaign performance using analytics tools
• Prepare monthly reports with insights and recommendations
• Stay updated on digital marketing trends
• Create or support design of campaign visuals and marketing assets
• Develop content for websites, social media, newsletters, and marketing materials
• Work with internal teams to produce clear and accurate content
• Write SEO-friendly copy to improve visibility and engagement
• Ensure all content follows brand guidelines and regulatory requirements
• Maintain and update website content regularly
• Manage SEO to improve website performance
• Track website performance using Google Analytics
• Identify improvements to enhance user experience

Skills

Campaign management

SEO knowledge

Google Ads

Google Analytics

Copywriting

Content development

Teamwork

Deadline focus

Education

Degree in Marketing, Digital Marketing, Communications, or related field

Tools

Google Ads

Google Analytics

Job description

Digital Strategy & Campaign Management

• Plan and manage digital marketing campaigns across paid, owned, and earned channels

• Define target audiences, campaign goals, and KPIs with internal stakeholders

• Execute SEO strategies (keyword research, on-page optimisation, basic technical audits)

• Manage SEM campaigns (Google Ads, Display, YouTube) to achieve ROI targets

• Track and analyse campaign performance using analytics tools

• Prepare monthly reports with insights and recommendations

• Stay updated on digital marketing trends

• Create or support design of campaign visuals and marketing assets

Content Development & Copywriting

• Develop content for websites, social media, newsletters, and marketing materials

• Work with internal teams to produce clear and accurate content

• Write SEO-friendly copy to improve visibility and engagement

• Ensure all content follows brand guidelines and regulatory requirements

Website Management & Optimisation

• Maintain and update website content regularly

• Manage SEO to improve website performance

• Track website performance using Google Analytics

• Identify improvements to enhance user experience

Who Are We Looking For:

• Degree in Marketing, Digital Marketing, Communications, or related field

• Experience in healthcare industry is a plus

• Good knowledge of Google Ads, Google Analytics, and SEO/SEM tools

• Basic understanding of website analytics, keyword research, and link-building

• Good communication and teamwork skills

• Able to manage multiple campaigns and meet deadlines

• Experience supporting marketing events, roadshows, or exhibitions