Marketing Director

Great Image Services Corporation; Philippines; On-site; PHP 3,200,000 - 5,200,000; Full time

Job summary

Great Image Services Corporation in the Philippines is seeking a Marketing Director to lead the development and execution of the full marketing strategy for a premier photo studio chain. You will drive brand storytelling, oversee digital and traditional channels, and coordinate with Sales and Operations to boost visits and bookings.

The role requires a strategic, data-driven leader with strong experience in retail marketing, e-commerce, and team development, capable of delivering growth across

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications, or related field; Master's preferred.
• 8–10 years of progressive marketing experience with 3–5 years in a senior leadership role.
• Proven track record in strategies that drive brand awareness, engagement and revenue growth.
• Strong expertise in traditional and digital marketing channels (SEO, SEM, SMM, email).
• Experience with e-commerce platforms and online booking systems.
• Excellent analytical skills to derive insights and guide decisions.
• Exceptional leadership, communication, and interpersonal skills.
• Creative mindset for brand storytelling in a photo studio context.
• Ability to manage multiple projects in a fast-paced environment.
• Proficient with marketing automation tools, CRM, and analytics platforms.
• Solid understanding of the Philippine consumer market and culture.

Responsibilities

• Strategic Marketing Leadership: develop and execute annual and long-term strategies aligned with objectives.
• Brand Management: ensure brand integrity across touchpoints and campaigns.
• Digital Marketing & E-commerce: lead SEO/SEM, SMM, email, and online sales initiatives.
• Campaign Management: plan and monitor cross-channel campaigns to drive foot traffic and bookings.
• Content Creation: oversee high-quality content and portfolio/storytelling for studios.
• Team Leadership: mentor and develop a high-performing marketing team.
• Reporting & Analytics: establish KPIs and provide data-driven optimization.
• Stakeholder Collaboration: align with Sales, Operations, and external agencies.

Skills

Strategic leadership

Brand management

Digital marketing

Campaign management

Content storytelling

Team leadership

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

CRM systems

Marketing automation platforms

Analytics platforms

Job description

Job Summary

The Marketing Director will be responsible for developing, implementing, and overseeing the entire marketing strategy for Great Image, one of the most well-known and established photo studio chains in the Philippines. This role requires a strategic thinker with a strong grasp of both traditional and digital marketing channels, a passion for brand storytelling, and a proven ability to drive customer engagement and revenue growth in a retail-centric business. The ideal candidate will be adept at understanding consumer behavior in the photo studio space and translating insights into impactful marketing campaigns.

Key Responsibilities

• Strategic Marketing Leadership:
  • Develop and execute comprehensive annual and long-term marketing strategies aligned with the company's business objectives, sales targets, and brand vision.
  • Conduct market research, competitive analysis, and consumer insights to identify opportunities and adapt strategies.
  • Define and manage the overall marketing budget, ensuring optimal ROI for all campaigns.
• Brand Management & Development:
  • Oversee the continuous development, consistency, and integrity of the Great Image brand across all touchpoints.
  • Develop compelling brand narratives that resonate with target audiences and differentiate the company in the market.
  • Ensure all marketing materials and communications adhere to brand guidelines.
• Digital Marketing & E-commerce:
  • Lead and optimize digital marketing efforts including SEO, SEM, social media marketing (organic & paid), email marketing, and content marketing.
  • Drive online traffic, conversions, and customer acquisition through digital channels.
  • Oversee website content and functionality, ensuring a seamless user experience, especially for online booking or product sales.
  • Manage online reputation and customer reviews.
• Campaign Management & Execution:
  • Plan, execute, and monitor integrated marketing campaigns across various channels (online, in-store promotions, local events, partnerships).
  • Collaborate closely with the sales and operations teams to ensure marketing initiatives support sales goals and drive foot traffic/bookings to branches.
  • Develop compelling promotional materials, advertisements, and communication messages.
• Content Creation & Storytelling:
  • Oversee the creation of high-quality, engaging content (e.g., blog posts, social media visuals, video, promotional materials, photography/studio portfolios) that educates, entertains, and converts.
  • For Photo Studios: Lead the strategy for showcasing portfolio work, client testimonials, and behind-the-scenes content to attract new clients.
• Team Leadership & Development:
  • Lead, mentor, and develop a high-performing marketing team.
  • Foster a culture of creativity, collaboration, and continuous improvement within the marketing department.
• Reporting & Analytics:
  • Establish key performance indicators (KPIs) for all marketing activities.
  • Monitor, analyze, and report on campaign performance, market trends, and consumer behavior to inform future strategies.
  • Provide data-driven recommendations for optimization and growth.
• Stakeholder Collaboration:
  • Work closely with internal stakeholders (Sales, Operations, Product Development) to ensure marketing initiatives align with overall business objectives.
  • Manage relationships with external agencies, vendors, and partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
• 8 -10 years of progressive marketing experience, with at least 3-5 years in a senior leadership/director role, preferably within the retail or photo studio industry.
• Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer engagement, and revenue growth.
• Strong expertise in both traditional (ATL/BTL) and digital marketing channels (SEO, SEM, SMM, email marketing).
• Experience with e-commerce platforms and online booking systems (if applicable).
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Exceptional leadership, communication, and interpersonal skills.
• Creative mindset with a keen eye for aesthetics and brand storytelling, especially relevant for a photo studio.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Strong understanding of the Philippine consumer market and cultural nuances.