Senior Marketing Director, Growth & Brand Strategy

Great Image Services Corporation; Philippines; On-site; PHP 3,200,000 - 5,200,000; Full time

Job summary

Great Image Services Corporation in the Philippines is seeking a Marketing Director to lead the development and execution of the full marketing strategy for a premier photo studio chain. You will drive brand storytelling, oversee digital and traditional channels, and coordinate with Sales and Operations to boost visits and bookings.

The role requires a strategic, data-driven leader with strong experience in retail marketing, e-commerce, and team development, capable of delivering growth across

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications, or related field; Master's preferred.
• 8–10 years of progressive marketing experience with 3–5 years in a senior leadership role.
• Proven track record in strategies that drive brand awareness, engagement and revenue growth.
• Strong expertise in traditional and digital marketing channels (SEO, SEM, SMM, email).
• Experience with e-commerce platforms and online booking systems.
• Excellent analytical skills to derive insights and guide decisions.
• Exceptional leadership, communication, and interpersonal skills.
• Creative mindset for brand storytelling in a photo studio context.
• Ability to manage multiple projects in a fast-paced environment.
• Proficient with marketing automation tools, CRM, and analytics platforms.
• Solid understanding of the Philippine consumer market and culture.

Responsibilities

• Strategic Marketing Leadership: develop and execute annual and long-term strategies aligned with objectives.
• Brand Management: ensure brand integrity across touchpoints and campaigns.
• Digital Marketing & E-commerce: lead SEO/SEM, SMM, email, and online sales initiatives.
• Campaign Management: plan and monitor cross-channel campaigns to drive foot traffic and bookings.
• Content Creation: oversee high-quality content and portfolio/storytelling for studios.
• Team Leadership: mentor and develop a high-performing marketing team.
• Reporting & Analytics: establish KPIs and provide data-driven optimization.
• Stakeholder Collaboration: align with Sales, Operations, and external agencies.

Skills

Strategic leadership

Brand management

Digital marketing

Campaign management

Content storytelling

Team leadership

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

CRM systems

Marketing automation platforms

Analytics platforms

Job description

Great Image Services Corporation in the Philippines is seeking a Marketing Director to lead the development and execution of the full marketing strategy for a premier photo studio chain. You will drive brand storytelling, oversee digital and traditional channels, and coordinate with Sales and Operations to boost visits and bookings.

The role requires a strategic, data-driven leader with strong experience in retail marketing, e-commerce, and team development, capable of delivering growth across