Marketing Manager

Great Image Services Corporation; Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Great Image Services Corporation is seeking a Marketing Manager to plan, execute, and manage integrated marketing strategies across traditional and digital channels to grow the photo studio business. This role drives customer traffic, increases bookings, and strengthens brand visibility across all studio branches.

The ideal candidate has a strong marketing background from retail or service industries, preferably with mall-based operations or lifestyle photography experience, and will lead

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum 5 years' experience in marketing with traditional and digital platforms.
• Experience in retail, lifestyle, photography, or mall-based businesses preferred.
• Proficient with Meta Business Suite, Google Analytics, Canva or Adobe Suite.

Responsibilities

• Develop and execute integrated marketing campaigns across traditional and digital channels.
• Plan seasonal promotions across all studio locations.
• Manage daily content for Facebook, Instagram, TikTok, and studio website.
• Coordinate with branches to ensure brand consistency.
• Analyze campaign performance and ROI to optimize spend.
• Maintain relationships with mall marketing teams and external partners.
• Produce marketing materials such as posters, banners, catalogs, and visuals.
• Lead shoots aligned with brand messaging and themes.
• Monitor online ad spend and optimize campaigns (Meta Ads, Google Ads).
• Lead a small team or collaborate with creatives/agencies.
• Prepare regular marketing reports and budget plans for senior management.

Skills

Project management

Organizational skills

Communication

Branding

Storytelling

Analytics / KPI tracking

Education

Bachelor's degree in Marketing, Advertising, Communications, or related field

Tools

Meta Business Suite

Google Analytics

Canva

Adobe Suite

Job description

Job Summary:

The Marketing Manager is responsible for planning, executing, and managing integrated marketing strategies across both traditional and digital channels to support the growth of the photo studio business. This role plays a key part in driving customer traffic, increasing bookings, and strengthening brand visibility across all studio branches. The ideal candidate has a strong marketing background from the retail or service industry, preferably with experience in mall-based operations or lifestyle photography services.

Key Responsibilities:

• Develop and implement marketing campaigns that combine traditional marketing (e.g., print ads, mall activations, flyers, in-studio materials) and digital marketing (e.g., social media, email marketing, website management, online ads)

• Plan and manage seasonal promotions and thematic campaigns (e.g., graduation, holidays, birthdays, corporate shoots) across all studio locations

• Oversee daily content planning and publishing for digital platforms including Facebook, Instagram, TikTok, and studio website

• Coordinate with branch teams to ensure consistent implementation of marketing initiatives and brand guidelines

• Analyze campaign performance, foot traffic trends, and customer behavior to adjust marketing strategies and improve ROI

• Maintain strong relationships with mall marketing teams, schools, and external partners for collaborative promotions

• Manage production of marketing materials such as posters, banners, catalogs, and in-studio visuals

• Supervise photo-driven promotional shoots to align with brand messaging and seasonal themes

• Monitor and manage online advertising spend and campaign optimization (e.g., Meta Ads, Google Ads)

• Lead a small team or work closely with creatives, freelancers, or agencies when needed

Prepare regular marketing reports and budget plans for review by senior management

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communication, or a related field

• Minimum of 5 years’ experience in marketing, with hands‑on experience in both traditional and digital platforms

• Background in retail, lifestyle, photography, or mall-based businesses is highly preferred

• Proficient in using marketing tools and platforms (e.g., Meta Business Suite, Google Analytics, Canva or Adobe Suite)

• Strong project management and organizational skills

• Excellent communication, visual branding, and storytelling abilities

• Analytical mindset with ability to track KPIs and recommend data-driven improvements