Marketing Data Analyst: CRO, SEO & Growth Insights

LegalMatch Philippines, Inc.; Cebu City; On-site; PHP 450,000 - 650,000; Full time

Job summary

LegalMatch Philippines, Inc. is seeking a Data Analyst (Online Marketing) to support data-driven decisions across digital marketing initiatives. You will analyze marketing performance data, identify trends, and translate findings into clear recommendations to improve campaign effectiveness and business outcomes.

You will prepare analytical reports, dashboards, and performance summaries, while refining measurement frameworks and leveraging AI tools to boost research efficiency and insight quality.

Qualifications

• Experience analyzing digital marketing data and translating findings into actionable business recommendations.
• Hands-on exposure to CRO, SEO, PPC, campaign performance, conversion analysis, and digital marketing metrics.
• Ability to analyze trends, identify performance gaps, and investigate factors affecting marketing outcomes.
• Experience working with dashboards, data visualizations, analytical reports, and performance summaries.

Responsibilities

• Analyze CRO, SEO, PPC, and digital marketing performance data to identify trends, performance gaps, and optimization opportunities.
• Prepare analytical reports and performance summaries covering campaigns, traffic sources, conversion activities, and key marketing metrics.
• Support the development and refinement of measurement frameworks used to evaluate digital marketing campaigns and initiatives.
• Evaluate marketing performance and investigate data-driven issues, risks, and opportunities to support informed business decisions.
• Analyze user behavior, customer journeys, and conversion pathways to identify opportunities to improve digital experiences and campaign effectiveness.
• Assess intake funnels, landing page performance, and A/B or multivariate testing results, providing actionable recommendations based on findings.
• Develop and maintain data visualizations, dashboards, and presentations that turn complex marketing data into clear business insights.
• Use AI, analytics tools, and other relevant systems to improve research, analysis, reporting efficiency, and the quality of insights.
• Clearly frame analytical problems, investigate root causes, and take ownership of recommendations through validation using relevant KPIs, performance data, or feedback.

Skills

Digital marketing analytics

CRO & A/B testing

SEO & PPC analysis

Data visualization

Reporting & dashboards

Problem solving

AI in analytics

KPI evaluation

Job description

LegalMatch Philippines, Inc. is seeking a Data Analyst (Online Marketing) to support data-driven decisions across digital marketing initiatives. You will analyze marketing performance data, identify trends, and translate findings into clear recommendations to improve campaign effectiveness and business outcomes.

You will prepare analytical reports, dashboards, and performance summaries, while refining measurement frameworks and leveraging AI tools to boost research efficiency and insight quality.