Marketing Analyst: Data-Driven Campaign Insights & Growth

Michael Page; Metro Manila; On-site; PHP 400,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Onsite work setup

Collaborative environment

Job summary

Global Company in Manila region is seeking a Marketing Analyst to prepare and validate campaign datasets, analyze performance, and develop regular dashboards. You will support segmentation, tracking, and ROI analysis to drive data-informed decisions.

The role demands a Bachelor's degree in a related field and 2–5 years in marketing analytics or BI, with strong data storytelling and collaboration skills across teams in a hospitality-focused, global business.

Qualifications

• Bachelor's degree in Business, Economics, Statistics, Mathematics, Engineering, CS, Hospitality Management, Finance, or related field.
• 2–5 years of experience in marketing analytics, CRM analytics, or business intelligence.
• Strong data analysis, reporting, and performance measurement skills.
• Familiarity with campaign tracking, segmentation, and marketing performance metrics.
• High attention to detail with strong problem-solving and analytical thinking skills.
• Ability to work collaboratively and communicate insights clearly to stakeholders.

Responsibilities

• Prepare and validate campaign datasets, including target lists and response tracking files.
• Analyse campaign performance using key metrics such as conversion rates, revenue impact, and ROI.
• Develop and maintain regular marketing performance reports and dashboards.
• Assist in customer segmentation and targeting strategies for marketing campaigns.
• Evaluate campaign outcomes and provide actionable insights on customer response behaviour.
• Support post-campaign reviews by conducting impact analysis and documenting insights.
• Identify data discrepancies and collaborate with stakeholders to resolve issues.
• Respond to ad hoc analytical requests and investigate campaign-related performance anomalies.
• Build and refine reporting templates and processes for efficiency and accuracy.
• Continuously enhance understanding of campaign economics and contribute to team knowledge sharing.

Skills

Data analysis

Reporting

Performance metrics

CRM analytics

Stakeholder communication

Collaboration

Education

Bachelor's degree in Business

Bachelor's degree in Economics

Bachelor's degree in Statistics

Bachelor's degree in Mathematics

Bachelor's degree in Engineering

Bachelor's degree in Computer Science

Bachelor's degree in Hospitality Management

Bachelor's degree in Finance

Job description

Global Company in Manila region is seeking a Marketing Analyst to prepare and validate campaign datasets, analyze performance, and develop regular dashboards. You will support segmentation, tracking, and ROI analysis to drive data-informed decisions.

The role demands a Bachelor's degree in a related field and 2–5 years in marketing analytics or BI, with strong data storytelling and collaboration skills across teams in a hospitality-focused, global business.