Marketing Growth Specialist - Philippines

Anker Innovations Philippines; Manila; On-site; PHP 391,000 - 580,000; Full time

Job summary

Anker Innovations Philippines invites an entry-level growth marketing and data analytics candidate to join a fast-moving team in Manila. You will analyze marketing data, assist in global media buying, and apply data-driven methods to improve campaigns across North America and Europe.

You will engage in A/B testing, optimization of the conversion funnel, and use AI tools to enhance automation, copy optimization, and campaign performance while growing with mentorship and real-world marketing

Qualifications

• Bachelor's degree or above in data science, statistics, marketing, engineering, mathematics, or related fields.
• Experience in data analysis projects, internships, or student clubs showing data-driven decision-making or growth optimization.
• Global marketing mindset and ability to understand overseas market dynamics, platform rules, and advertising trends.
• Data-sensitive instinct to detect fluctuations in key metrics and adjust strategies accordingly.
• Growth-driven mindset with strong execution and use of AI tools for data analysis, automated buying, and copy optimization.
• Exposure to global marketing operations involving multi-million-dollar advertising budgets.
• Willingness to engage in one-on-one mentorship to master data-driven growth marketing methodologies.
• Interest in AI-era marketing automation and intelligent buying to develop into a well-rounded growth marketing professional.
• Must hold a valid work visa for the Philippines.

Responsibilities

• Conduct marketing data analysis, user behavior analysis, and ROI analysis to identify growth opportunities from large datasets.
• Support media buying for DTC and Amazon markets in North America and Europe by running and optimizing full-funnel campaigns on platforms such as Meta, Google, TikTok, and Amazon.
• Participate in A/B testing, conversion funnel optimization, and growth model building to apply a scientific approach to growth.
• Monitor key advertising metrics (CTR, CVR, CPA, ROAS) to support campaign optimization and explore new channels, technologies, and tactics.

Skills

Data analysis

Growth mindset

Global marketing

Data-driven decisions

Mentorship

Execution

Education

Bachelor's degree or above in data science, statistics, marketing, engineering, mathematics, or related fields

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Amazon Ads

Job description

Your Role

Key responsibilities include:

• Conducting marketing data analysis, user behavior analysis, and ROI analysis to identify growth opportunities from large datasets.
• Supporting media buying for DTC and Amazon markets in North America and Europe by running and optimizing full-funnel campaigns on platforms such as Meta, Google, TikTok, and Amazon.
• Participating in A/B testing, conversion funnel optimization, and growth model building to apply a scientific approach to growth.
• Monitoring key advertising metrics (CTR, CVR, CPA, ROAS) to support campaign optimization and exploring new channels, technologies, and tactics.

About You

The company is looking for candidates who meet the following qualifications:

• Class of 2027, bachelor's degree or above in data science, statistics, marketing, engineering, mathematics, or related fields.
• Experience in data analysis projects, campus competitions, internships, or student club operations demonstrating data-driven decision-making or growth optimization abilities.
• A global marketing mindset with the ability to understand overseas market dynamics, user preferences, platform rules, and advertising trends, adapting campaign strategies accordingly.
• A data-sensitive instinct to detect fluctuations in key metrics and ensure evidence-based adjustments to improve advertising efficiency.
• A growth-driven mindset focused on conversion growth, with strong execution skills and the ability to use AI tools for data analysis, automated buying, and copy optimization.
• Exposure to global marketing operations involving multi-million-dollar advertising budgets.
• Willingness to engage in one-on-one mentorship to master data-driven growth marketing methodologies.
• Hands-on experience or interest in AI-era marketing automation and intelligent buying to develop into a well-rounded growth marketing professional.
• Must hold a valid work visa for the Philippines.