Digital Marketing Executive

Klaiya; Manila; On-site; PHP 300,000 - 420,000; Full time

Benefits offered by this job

Performance Bonus

13th Month Pay

Company Equipment

Job summary

Klaiya in Manila is seeking a marketing specialist to plan and execute campaigns that promote products and generate leads on-site. You will manage TikTok, Google, and Meta ads while analyzing performance to optimize ROI and run A/B tests.

You will draft compelling copy and content for short-form videos, posts, and landing pages, collaborating with creators and teams to drive growth. 1–3 years' experience is preferred, fresh grads welcome.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 1-2 years of digital marketing experience; fresh grads welcome.
• Proficiency with ad platforms (TikTok Ads preferred), analytics tools, and CRM/email platforms.
• Strong analytical mindset; ability to translate data into actionable insights.
• Excellent project, time management, and communication skills for collaboration with global teams.

Responsibilities

• Plan, execute, and optimize marketing programs to promote products, generate leads, and drive brand awareness.
• Manage ad campaigns across channels like TikTok Ads, Google Ads, and Meta (Facebook/Instagram).
• Analyze data to maximize ROI and perform A/B testing.
• Create content for short-form video, social posts, and landing pages.
• Collaborate with creators, media teams, and other departments to grow growth tactics.

Skills

Content Creation

Copywriting

Campaign Management

Analytics

CRM Email Marketing

Education

Bachelor’s degree in Marketing/Advertising/Communications

Tools

TikTok Ads

Google Ads

Meta Ads (Facebook/Instagram)

Google Analytics

CRM/Email Marketing

Job description

On-site - Manila 1-3 Yrs Exp Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

13th Month Pay

Company Equipment

Professional Development

Read More

JOB RESPONSIBILITES

Responsible for planning, executing, and optimizing marketing programs to promote products,

generate leads, and drive brand awareness. Also able to manage ad campaigns across channels like TikTok Ads and Meta, analyze data to maximize ROI, and A/B test strategies.

• Content Creation & Copywriting: Draft compelling copy for short-form video content, social media posts, and website landing pages.
• Campaign Execution: Plan, launch, and manage digital advertising campaigns across platforms
• such as TikTok, Google Ads, and Meta (Facebook/Instagram).
• Optimization & Testing: Continuously monitor campaign performance metrics, conduct A/B testing, and adjust targeting, ad copy, and budgets to maximize efficiency.
• Data & Analytics: Measure and report on web traffic, lead generation, and overall campaign
• Cross-functional Collaboration: Partner with creators, media persons, and other teams to build
• Market Research: Identify target audience segments, track industry trends, and research
• competitor strategies to brainstorm new growth tactics.

QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Experience: 1-2 years of experience in digital marketing. Fresh grads are welcome to apply.
• Technical Skills: Proficiency with ad platforms (TikTok Ads preferred), marketing analytics tools
• (Google Analytics), and CRM/Email marketing platforms.
• Analytical Mindset: Strong ability to interpret data, evaluate user funnels, and translate insights
• Soft Skills: Excellent project management, time management, and communication skills to
• collaborate with global teams and stakeholders.

E-Commerce Social Media Market Research Branding Brand Marketing Digital Marketing Email Marketing Campaign Performance Monitoring