Digital Campaign Specialist

Klaiya; Manila; On-site; PHP 420,000 - 660,000; Full time

Benefits offered by this job

Performance Bonus

13th Month Pay

Job summary

Klaiya in Manila is seeking a driven digital marketing professional to plan, execute and optimize influencer campaigns across platforms, including TikTok Ads, Google Ads and Meta. Fresh grads welcome; 2–4 years experience ideal.

You will analyze data, run experiments, and report ROI while collaborating with creators and cross‑functional teams to boost leads and brand awareness in a fast‑paced environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 2–4 years of hands-on digital marketing experience; fresh grads are welcome.
• Proficiency with ad platforms (TikTok Ads preferred), marketing analytics tools like Google Analytics, and CRM/Email marketing platforms.
• Strong analytical, project management, time management, and communication skills.

Responsibilities

• Plan, execute, and optimize influencer marketing programs across channels.
• Manage ad campaigns on TikTok, Google Ads, and Meta to maximize ROI.
• Analyze data, run A/B tests, and report on performance metrics.
• Collaborate with creators, media teams, and stakeholders to drive growth.
• Conduct market research on audience segments and trends.
• Coordinate cross-functional teams to implement campaigns.

Skills

Analytical Mindset

Project Management

Time Management

Communication

Education

Bachelor's degree in Marketing, Advertising, Communications, or a related field

Tools

TikTok Ads

Google Analytics

CRM/Email Marketing Platforms

Job description

On-site - Manila Fresh Graduate/Student Bachelor Full-time

Job Description

Employee Recognition and Rewards

Performance Bonus

Government Mandated Benefits

13th Month Pay

Professional Development

JOB RESPONSIBILITIES

Responsible for planning, executing, and optimizing influencer marketing programs to promote

products, generate leads, and drive brand awareness. Also able to manage ad campaigns across channels like Google Ads and Meta, analyze data to maximize ROI, and A/B test strategies.

• Campaign Execution: Plan, launch, and manage digital advertising campaigns across platforms
• such as TikTok, Google Ads, and Meta (Facebook/Instagram).
• Optimization & Testing: Continuously monitor campaign performance metrics, conduct A/B testing and adjust targeting, ad copy, and budgets to maximize efficiency.
• Data & Analytics: Measure and report on web traffic, lead generation, and overall campaign
• Cross-functional Collaboration: Partner with creators, media persons, and other teams to build
• Market Research: Identify target audience segments, track industry trends, and research
• competitor strategies to brainstorm new growth tactics.

QUALIFICATIONS

• Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Experience: 2–4 years of hands‑on experience in digital marketing. Fresh grads are welcome to apply.
• Technical Skills: Proficiency with ad platforms (TikTok Ads preferred), marketing analytics tools
• (Google Analytics), and CRM/Email marketing platforms.
• Analytical Mindset: Strong ability to interpret data, evaluate user funnels, and translate insights
• Soft Skills: Excellent project management, time management, and communication skills to
• collaborate with global teams and stakeholders.