Marketing Communications Manager

FOODEE GLOBAL CONCEPTS; Mandaluyong; Vor Ort; PHP 800.000 - 1.400.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Career progression

Growth-oriented workplace

Direct impact on brand development

Cross-functional collaboration

Zusammenfassung

FOODEE GLOBAL CONCEPTS in Metro Manila seeks a strategic Marketing Communications Manager to steer the company’s marketing direction, brand development, and promotional initiatives across its restaurant portfolio.

You will develop integrated marketing plans, manage digital campaigns, strengthen brand positioning, and drive customer acquisition and sales growth while collaborating with Operations and other departments.

Qualifikationen

• Bachelor's degree in Marketing or related field is required.
• 4–5 years of relevant marketing experience, preferably in F&B or retail.
• Experience with integrated campaigns across digital and traditional channels.
• Strong knowledge of digital marketing, social media management, and brand communications.
• Excellent written and verbal communication skills and leadership ability.

Aufgaben

• Develop and execute annual marketing plans and media strategies.
• Lead brand positioning and marketing initiatives across restaurant brands.
• Create marketing strategies for openings, product launches, and campaigns.
• Oversee digital marketing, social media, website, and online advertising.
• Coordinate with agencies, influencers, and partners to expand reach.
• Lead marketing team, manage budgets, and report performance.

Kenntnisse

Marketing strategy

Digital marketing

Brand management

Leadership

Communication

Campaign management

Analytics

Content strategy

Ausbildung

Bachelor's degree

Related field

Tools

Microsoft Office

Analytics tools

Content management systems

Jobbeschreibung

MARKETING COMMUNICATIONS MANAGER

FOODEE GLOBAL CONCEPTS | Metro Manila

Job Summary

Foodee Global Concepts is seeking a strategic, creative, and results-driven Marketing Communications Manager to lead the company's overall marketing direction, brand development, and promotional initiatives across its restaurant portfolio.

The successful candidate will be responsible for developing and executing integrated marketing strategies, managing digital marketing campaigns, strengthening brand positioning, and implementing initiatives that drive customer acquisition, engagement, sales growth, and profitability.

This role requires a strong understanding of restaurant marketing, consumer behavior, digital platforms, and brand management, together with proven leadership capabilities and the ability to collaborate with Operations and other departments to achieve business objectives.

Key Responsibilities

Marketing Strategy and Brand Management

• Develop and execute annual marketing plans, media strategies, and integrated marketing campaigns aligned with company objectives.

• Lead brand positioning, brand identity development, and marketing initiatives across the company's restaurant brands.

• Develop marketing strategies for new restaurant openings, product launches, seasonal campaigns, and ongoing promotional activities.

• Identify market opportunities, monitor industry trends, and analyse competitor activities to strengthen brand competitiveness.

• Ensure consistency in brand messaging, visual identity, and promotional materials across all marketing channels.

Digital Marketing and Customer Engagement

• Oversee digital marketing initiatives, including social media, website management, online advertising, and digital content development.

• Develop and implement customer acquisition, retention, and loyalty programs to increase engagement and repeat business.

• Monitor digital campaign performance, audience engagement, conversion rates, and return on marketing investment.

• Coordinate with digital agencies, content creators, influencers, bloggers, and media partners to expand brand reach and visibility.

• Ensure timely updates of website content, promotional offers, career opportunities, brand information, and other relevant materials.

Promotions and Sales Growth

• Plan and implement promotional campaigns designed to increase restaurant traffic, sales, and customer retention.

• Collaborate with Operations and Sales teams to develop effective in-store promotions and customer engagement initiatives.

• Coordinate with department heads on sales forecasts, campaign objectives, and strategic business plans.

• Analyse campaign results and sales performance to assess effectiveness and recommend improvements.

• Develop marketing initiatives that support profitability while maintaining brand positioning and customer value.

Creative Development and Marketing Materials

• Oversee the conceptualization, design, and production of marketing collaterals for all restaurant brands.

• Manage the development of menus, promotional materials, posters, brochures, digital advertisements, and audiovisual presentations.

• Coordinate photography and video production for restaurant products, outlets, events, and marketing campaigns.

• Work with graphic designers, printers, suppliers, agencies, and other creative partners to ensure quality and timely delivery of materials.

• Ensure all marketing materials comply with established brand guidelines and campaign requirements.

Public Relations and Partnerships

• Build and maintain relationships with media outlets, influencers, bloggers, suppliers, and strategic partners.

• Coordinate advertising placements, press releases, brand features, promotional events, and other public relations activities.

• Identify partnership and collaboration opportunities that can increase brand awareness and customer reach.

• Represent the marketing function in cross-departmental meetings and business initiatives.

Leadership and Performance Management

• Lead, supervise, and develop the marketing team to ensure effective execution of marketing plans and projects.

• Manage marketing budgets, campaign expenses, supplier costs, and resource allocation.

• Establish marketing performance indicators and regularly report results, insights, and recommendations to senior management.

• Coordinate with Operations, Finance, Human Resources, and other departments to ensure alignment of marketing initiatives with business priorities.

• Perform other related duties as assigned by Management.

Qualifications and Requirements

• Bachelor's degree in Marketing, Advertising, Communication Arts, Multimedia Arts, Business Administration, or a related field.

• At least 4-5 years of relevant marketing experience, preferably in the restaurant, food and beverage, hospitality, or retail industry.

• Experience handling multiple brands, integrated marketing campaigns, and promotional strategies is highly preferred.

• Proven ability to develop and execute marketing plans that support sales growth, customer engagement, and brand development.

• Strong knowledge of digital marketing, social media management, content strategy, advertising, and brand communications.

• Experience managing marketing budgets, campaign performance, and external suppliers or agencies.

• Excellent written and verbal communication skills.

• Strong leadership, project management, negotiation, and relationship-building abilities.

• Creative, analytical, and results-oriented, with strong business judgment and problem-solving skills.

• Highly organized, detail-oriented, and capable of managing multiple projects under tight deadlines.

• Able to work independently while collaborating effectively with cross-functional teams.

• Proficient in Microsoft Office and relevant digital marketing, analytics, and content management tools.

What We Offer

• Competitive salary package commensurate with experience and qualifications.

• Opportunities for career advancement and professional development.

• The opportunity to lead marketing strategies across a diverse restaurant portfolio.

• A collaborative and growth-oriented working environment.

• The opportunity to contribute directly to brand development, customer engagement, and business expansion.